Ginebra San Miguel’s festive celebration of World Gin Day
Ginebra San Miguel gathered top mixologists at Axon in Green Sun Hotel, Makati last June 7 to celebrate World Gin Day — Enzo Lim, Kalel Demetrio, and Icy Marinas created special Ginebra San Miguel cocktails to represent the country’s three island groups. All three also judged a Mixologists Showndown at the event, where top bartenders whipped up signature cocktails that capture the spirit of the country as a gin nation. Chef Rolando Laudico prepared a sumptuous “pulutan” to go with the mixologists’ cocktails. Present at the event were Gab Valenciano (dancer, director), Sam Ajdani (Mr. World Philippines 2016), vlogger Vince Vandorpe, Angel Dei Peralta (travel and beauty blogger), and international model couple/reality TV stars Chelsea Robato and Christian Busby. GSM Blue endorser Myrtle Sarrosa also performed to the delight of audiences. Celebrated on every second Saturday of June, World Gin Day was founded by British blogger Neil Houston ten years ago. In the Philippines, World Gin Day was first celebrated in 2014 coinciding with the celebration of Ginebra San Miguel’s 180th anniversary.
“Gin is enjoying a wave of popularity the world over right now,” said Ginebra San Miguel Marketing Manager Ron Molina.” Owing to its versatility, gin can mix with a variety of flavors. In the Philippines, this love for gin and Ginebra San Miguel is celebrated with regional flair and flavor. Local mixes and pairing with local food takes the gin experience to a whole new level.”
World Gin Day celebrations are also held in Cabanatuan, Cebu, and Davao at selected bars and establishments where Ginebra San Miguel offers the Gin O’ Clock promo.
Ginebra San Miguel, Inc. is the producer of the world’s no.1-selling gin, Ginebra San Miguel, and other liquor products including GSM Premium Gin, GSM Blue Flavors, Antonov Vodka, Vino Kulafu, Don Enrique Tequila, Anejo Gold Medium Rum, and Primera Light Brandy.