There’s a “clean” coherent feel to unboxing the ASUS ZenFone 5. Here’s a Spartan white box with the phone’s features “encircled” on the box’s side – the same flat look on the icons of the ZenUI.

ASUS ZenFone 5 Unboxing Review

Because there’s not a lot to look at, your hand finds its way to one end of the box, and you gently pull out the goods, which slide out like a revealed gift: the ZenFone 5 tightly packed, its front covering what’s underneath, like a blocked secret.

ASUS ZenFone 5 Unboxing Review Unboxed

You take the still-wrapped unit out, and lift up the thin white cardboard underneath it, to see neatly packed essentials: charger, charging cable, earphones, stickers, related literature.

ASUS ZenFone 5 Specs - Click to View

ASUS ZenFone 5 Specs

You unsheathe the ZenFone 5 from its plastic gown and wonder if you’re really paying only P6500.00 for this. (The 16GB variant costs only P500 more.)

ASUS ZenFone 5 Unboxing Review Back

The white plastic back is smooth, and hard, at the same time. I actually smelled it, expecting the scent of talcum powder, and rubbed it against my cheek. But enough of this.

ASUS ZenFone 5 Unboxing Review Dual SIM

You thumb the power button on, like an expectant child. When the set up is done, I transfer my SIM card and an extra microSD card into the ZenFone 5 and take the phone out for a walk.

ASUS ZenFone 5 Unboxing Review

Imagine, for an added P500.00 you can get the 16GB variant of this posh premium-feel phone.

ASUS ZenFone 5 Unboxing Review Chin

The chin carries the ZenBook circular brushed metal look – a nice branding touch right there. The rounded corners and curved sides make this easy to hold though it’s not among the thinnest 5 inchers out there.

ASUS ZenFone 5 Unboxing Review McDo

And I suspect there are a few “rough edges” here that this moment is blinding me to. Like the not so thin bezels. But that’s for the full review.

ASUS ZenFone 5 Unboxing Contents

This is but your initial peek and peel and touch and wow. Stay tuned for the rest.

ASUS ZenFone 5 Unboxing Review Box



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Check out the rest of the ASUS ZenFones here.