Epson strengthens commitment to boost innovations on its trusted products
Apulit Island, El Nido Resorts, Taytay, Palawan, May 29, 2017 – Epson Philippines Corporation (EPC) shared an overview of what is next for the leading digital imaging pioneer and the continuous success of Epson’s products in the country during the annual Epson Media thanksgiving event held in Apulit Island, El Nido Resorts in Palawan. In a series of presentations, Epson imparted how it has been using its core technologies to boost innovations on its varied product categories, including inkjet printers, projectors, point-of-sale printers, signage printers and digital textile printers to support Epson’s vision for the next succeeding years.
With the company’s Vision Statement, “Epson 2025” first unveiled last 2016, the company has since strengthened its focus on its four key areas of innovation, Inkjet innovation, Visual innovation, Wearables innovation and Robotics innovation. Moreover, Epson shared that the company continues to ‘create a new connected age of people, things and information with efficient, compact and precision technologies’ through different markets including the Philippines.
The Epson Vision Statement 2025 is the next phase of development for the company worldwide, with Epson companies all over the world working to expand the scope of its efficient, compact and precision technologies to help free people from repetitive manual work and from unnecessary waste of time and effort.
Epson’s continuous success in its varying product categories is supported by its leading figures in the market. For Inkjet innovations, Epson gained a 51% market share, which made 1 out of 2 printers sold last year an Epson printer. The Professional Printers category continues to dominate and reported a 41% market share. Moreover, Epson has also been the No. 1 POS Receipt Printer for 7 years running. For Visual Innovations, with education becoming more and more advanced and interactive, Epson shared that it has gained a 67% market share.
“Simply put, Epson’s goal is to heighten people’s creativity, and to create a sustainable society in which people enjoy safe and healthy lifestyles. The long-term successes in Epson inkjet printer, projector and point-of-sale printer categories have paved the way towards this direction, as much as the recent successes of Epson products in Commercial & Industrial Printing and Wearable Technology” says Mr. Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.
With a long legacy of innovations in its 75 years of existence, The Seiko Epson Corporation has continued to expand on its long-established strengths as a manufacturing company. Refining the company’s super-microprocessing and precision processing technologies in the development of its watches, and then expanding those technologies into other fields, is what led to its rapid progress. With an ever-increasing portfolio of innovative products, the digital imaging pioneer vows to make the next decades even better.
“2017 is truly vital for the company as we continue to focus on making lives simpler and tasks easier with our innovations. These are what make Epson a trusted brand in many parts of the world”, concludes Mr. Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd.