Watsons 2017 Switch and Save campaign adds Kylie Padilla as new ambassador; launches new TV Commercial
Watsons Switch and Save campaign, launched in 2012, aims to guide shoppers to switch from the leading brand to the Watsons brand, and thereby save on personal care essentials. This year, the campaign welcomes a new member of the Watsons family – Kylie Padilla – and launches a new TV commercial.
The new ad highlights the savings you can enjoy with products you can buy ay Watsons and takes off from the Switch challenge – a blind test held in Watsons stores wherein customers were asked to choose between two products with the brands covered up. 8 out 10 shoppers chose Watsons. Watsons even gathered six celebrity endorsers (Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Kylie Padilla, Lorna Tolentino, and Edu Manzano) to hold the Switch Test in Watsons stores, and the results were the same.
At the 2017 the Switch and Save event, the company held Switcher’s Feud, a Family Feud style contest between two teams; each team with one celebrity endorser and two members of the media. The game’s top 5 answers per question were taken from a survey among 100 people on buying behavior related to personal care products and medicine. The game was as informative as it was entertaining.
The Watsons 2017 Switch and Save event was held in Makati Shangri-la Hotel on March 16, 2017.