PHILIPPINES, 11 JULY 2023 – Breakfast, the most important meal of the day for some, easily skipped by others. And with every new hotel booking the same dilemma: To include, or not to include? Agoda looked at the numbers and ranked the preferences for ten Asian markets.

Agoda data reveals that over the past two months, travelers from the Philippines ranked as the 4th most likely to include breakfast with their accommodation.  Based on Agoda booking data, travelers from Taiwan emerged on top in terms of requiring breakfast with their hotel stay with 46% of Taiwanese travelers ensuring it is included with their reservation. Vietnamese travelers emerged second (43%), followed closely by Indian travelers (42%). Singapore rounds out the top 5.

When comparing domestic with overseas travel, Agoda found that travelers on an international trip are more likely to opt for some comfort and peace of mind. Thirty-seven percent (37%) of international travelers selects the “breakfast included” option on Agoda, compared to 31% of those who stay within their country borders. 

“There are lots of factors at play to determine the popularity of including breakfast when booking your accommodation,” said Enric Casals, Regional Associate Vice-President Southeast Asia, Agoda. “It’s often the flexibility to decide last-minute depending on your plans during the trip, but it’s well worth noting that if you do plan to start the day with a meal, it’s often most economical to include it during the booking. And at Agoda, anyone that reaches VIP Platinum status automatically qualifies to receive complimentary free breakfast at many accommodations. That way, the only appetite left will be the appetite to travel.”

Looking at specific destinations, Agoda data reveals that the Philippines ranks third among destinations where breakfast is most likely to be selected by travelers, following Vietnam (#1) and Taiwan (#2).  There appears to be less appetite for the breakfast buffets in Japan (#7), Malaysia (#8), and Singapore (#9), but it is least popular in South Korea (#10), where only 1 in 10 travelers include the morning meal in their hotel reservations. 

For those who don’t want to miss out on breakfast, there is a “Breakfast included” filter on and in the Agoda app, to quickly find the best deals that will not only provide a good night’s sleep, but also the best way to wake up. 

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