Lazada unveils new in-app games, image scan for shopping, and AR for “trying out” make up just in time for Lazada 11.11 sale
Lazada Philippines have launched new features on their mobile app to make shopping more engaging: new in-app games like Moji-Go gives users a chance to win vouchers on 11.11; Lazada Image Scan lets users scan items to quickly add them to their carts; and L’Oreal’s Magic Mirror lets users click on a make up product, like lipstick, and test the shade on their lips using Augmented Reality. These and other in-app features for a better shopping experience, leading to the Lazada 11.11 sale, were showcased last November 7 at Greensun, Makati.
Lazada app users can play in-app games, such as LazCity Wonderland, during the Lazada 11.11 sale to get exclusive offers and win prizes. One such game, Moji-Go, uses facial recognition to let users match facial expressions to win coins that can be converted into vouchers.
At the November 7 event, Lazada also showed attending audiences Guess It!, a 4-hour interactive livestream in-app gameshow shown across six markets on November 4. The event, which had 1.1 million views, was hosted by Sam YG. In it, Mimiyuuh, David Guision, Bangs Garcia, and Kimpoy Feliciano competed to answer trivia questions and to guess the price of select items users can buy during the Lazada 11.11 sale. During the show’s livestream, shoppers got to take part through interactive questions, received special vouchers, and saw Lazada Must-Buy Items they can add to their carts on 11.11.
The Lazada 11.11 SuperShow on November 10 will be a live interactive countdown concert in partnership with ABS-CBN. Shown on television and livestreamed on the Lazada app, it will be hosted by Vice Ganda, Billy Crawford, Karylle, and Mimiyuuh. James Reid, Maja Salvador, Mayward, and others will also perform.
The SuperShow will also introduce Voucher Rain, an interactive game where Lazada app users can collect more vouchers. Hyundai will also raffle off a brand new Hyundai Reina – users can follow Hyundai store on Lazada to wait for the winner to be announced on November 11. The SuperShow is set to end with a simulcast performance from Taylor Swift.
Find out more about Lazada 11.11 by visiting Lazada.com.ph, facebook.com/LazadaPhilippines, and instagram.com/lazadaPH.Liked this post? Follow SwirlingOverCoffee on Facebook, YouTube, and Instagram.