Lazada, the leading online shopping and selling destination in Southeast Asia is celebrating its 4th anniversary with a 4-day Birthday Sale from March 15-18. The Birthday Sale will treat shoppers to a range of deals of up to 90% across a wide selection of categories featuring Home and Living, Travel and Luggage, and Consumer Electronics.

Well-known brand partners including Samsung, Microsoft, Tosot, Unilever, Nestle, and Belo will also participate in the sale offering special promotions throughout the celebration. Birthday blowout highlights include:

  • Hourly Flash Deals
  • Php 4 Sale
  • Jackpot games for additional discounts
  • Facebook & Instagram games where customers have a chance to win a TV and smart phones
  • A chance to win a trip to Dubai for two with every Cherry Mobile purchase

Brand ambassadors LA Aguinaldo and Kelsey Merritt, who personify Lazada’s fun and effortless vibe, will join the country’s largest online party. Shopaholics can visit or download the Lazada Mobile App for Android or iOS to celebrate online shopping fun!

Lazada 4th Year Anniversary, Lazada 4-day Sale

Birthday Milestones

Where Customers go, Lazada goes. Since its launch in 2012, Lazada PH has experienced rapid growth. “We delight in witnessing how Filipinos’ shopping habits have evolved, as we commit to give customers more options to make the most out of their busy lifestyles. 60% of Lazada customers already shop via mobile – a clear indication of how Lazada has successfully adapted to modern Filipino digital habits. We collaborate closely with the biggest brands to offer the best assortment and prices, which has made Lazada a primary destination for every shopper,” said Lazada PH CEO Inanc Balci.

Empowering a growing SME segment. Balci stressed Lazada’s commitment to helping SMEs tap wider markets. “In our four years of operations in the Philippines we have seen tremendous opportunity for SME’s in the e-commerce industry. We currently have 7,000 merchants onboard, and continue to make enhancements in our sellers’ platform to encourage more entrepreneurs to sell online. We commit to provide logistics capabilities to make selling more effortless for our merchants.”

More products, more places, more birthdays to come. “Looking ahead, Lazada Philippines will continue to focus on increasing our product assortment, expand our logistics infrastructure and introduce payment solutions to further enhance the effortless shopping experience for our customers,” Inanc added.

Lazada 4th Year Anniversary, Lazada 4-day Sale

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Future Plans

Lazada PH has recently unveiled the new site 30-sqm Fulfillment Center in Cabuyao, Laguna which will for be completed by end-year. The center, which is double the capacity of the current warehouse, will have automated features for inventory, selection, parcel movement and dimensional weight measurement.

Lazada Express, the in-house delivery arm is and modernizing the Sortation Center and opening 20 hubs throughout the country to increase delivery footprint and reach.

And as part of Lazada’s commitment to make shopping more effortless for everyone, an express delivery option will be launched in Metro areas for rush deliveries.

About Lazada

Lazada ( is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit For updates on Lazada’s latest innovations, as well as activities, contests and promotions, connect with us via Facebook (

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