Celebrity, entrepreneur, and Manulife brand ambassador Richard Yap kicked off Manulife Philippines’ “Start Your Story” campaign. Launched in 2015, the campaign aims to inspire us to take the first step towards making our dreams come true. It calls on us to overcome what holds us back, and dares us to fulfill the stories we’ve always wanted for ourselves.

Manulife, Richard Yap, Start Your Story Campaign

“We all have stories we want to fulfill in life. However, sometimes, because of unforeseen circumstances or our own self-doubts, we end up setting these stories aside, leaving them unwritten,” said Richard at Manulife’s launch campaign press conference. “But Manulife is encouraging us to overcome whatever is holding us back and pursue our passions. It offers us various solutions to help us make our dreams reality.”


As part of the campaign, Manulife will launch online contests and other community-based initiatives. “I have learned the importance of having a plan and preparing for both good and bad times. This will allow you to protect the fruits of your hard work. This was also the principle that guided my decision to invest with Manulife back when I was just starting out in 1992,” Richard said.

Manulife, Richard Yap, Start Your Story Campaign

Learn more about Manulife Philippines’ #StartYourStory campaign by visiting their website www.manulife.com.ph and following them on Facebook (www.facebook.com/ManulifePH), Twitter (@ManulifePH), and Instagram (@manulifeph).

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