Millennials, the always online generation, are leading the move toward smarter online shopping. No surprise that ShopBack Philippines, a company that lets you earn back a part of what you shop online, is manned by four mid-twenty-somethings. “We’re a layer between you and where you shop online. If you shop through us, you get something back. It makes sense,” said Kristina Ay-ay, the 27-year old Country Head of ShopBack Philippines. Her words are clipped and precise, her gaze is direct and confident; she exudes the goal-focused energy of a start-up team leader. (She pulls out her phone to show us the ShopBack app.) Because her team is indeed young and focused. And shopping through ShopBack does make sense. We just downloaded the app.

The ShopBack PH team
Millennials for Millennials – the ShopBack PH team (L-R): JK Salandan (), Kristina Ay-ay, Nigel Maranan, and Emmanuel Ay-ay.

Meet Team ShopBack PH

The ShopBack PH team, Millennials who grew up navigating the world with mobile apps, is composed of under-30 savvy youngsters. Emmanuel Ay-ay, Operations Manager, is 26. JK Salandan, who handles the company’s campaigns, is under 30. Their youngest, Nigel Maranan, Head of Communications, is only 22. And there’s Kristina, Country Head, who is 27. The nature of the World Wide Web rewards the curious, encourages peer to peer purchase recommendations, and no other age demographic is more “on it” than Millennials. ShopBack PH is Millennials for Millennials.

The ShopBack app

When you shop through ShopBack, you earn back cash

Here’s how ShopBack works: when you shop “through” them, ShopBack earns a commission and they split that with you as Cashback. Online shopping is therefore cheaper with ShopBack, and they bring you the latest discount code, discount voucher, and discount coupon for all your online shopping promos. Instead of going to the websites of online merchants and sales platforms, you go to the ShopBack site first, to check out the clothes, beauty products, gadgets, and travel and accommodation promos offered.

Earning Cashback from your purchases is easy:

  1. Sign up at
  2. Click on any store and get redirected
  3. Shop as usual on the store site
  4. Earn Cashback which will be credited to your ShopBack account within 48 hours
  5. Withdraw via your bank, PayPal, or GCash account

There are over 350 stores at and the company’s growing list of partner platforms and merchants include Lazada, AliExpress, ebay, Watsons, Ace Hardware, SanDisk, ZALORA, foodpanda,,, Sephora, Nike, and Emirates. The ShopBack apps is available for iOS and Android.

ShopBack PH invite to ShopBackers for the first ShopBack community meet up.

ShopBackers meet

Shopping, or the better term, Smart Shopping (getting the best deals, earning cashback), is something Millennials are spreading the word on, organically. Word of mouth (peer to peer purchase recommendations) can be better than paid ads whose cost are in part shouldered by buyers. And ShopBack PH wanted to show their appreciation to loyal ShopBackers. They did so last March 14 at the first ShopBacker Meet Up at the Shopback PH office in Makati.

ShopBackers during the first ShopBack PH meet up on March 14 at the ShopBack PH HQ in Makati.
ShopBackers during the first ShopBack PH meet up on March 14 at the ShopBack PH HQ in Makati.

March Madness Sales

ShopBack PH has more such community meet ups planned. Speaking of plans, ShopBack is gearing up for their March Madness Sales (covering electronics, travel, fashion, beauty, etc.) highlighted by exclusive coupon codes, discounts up to 95% off, Upsized Cashback, and Flash Sales. Mark your calendars – Madness happens from March 20 to 23.

ShopBack PH

Nigel Maranan, ShopBack PH Head of Communication, wants “more Filipinos to discover and fall in love with ShopBack and [to] make every Filipino a Smart Shopper.” JK Salandan, who handles the online campaigns of Shopback PH, wants to “get to that point where the first thing ShopBackers will do before shopping online is to check ShopBack first.” And (given the Cashback ShopBack offers), it looks like that’s where we’re going.

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Photos provided by ShopBack PH.