Manila, Philippines – It was indeed a day of freeing the joy at the launch of Cadbury Dairy Milk Joy Fest which highlighted the Joy Wagon held at the Venice Grand Canal Mall, McKinley Hill. Graced by Cadbury Dairy Milk Brand Ambassador Alden Richards, guests were treated to overflowing joy through unique and novel activities such as the Joy Luck Teller booth and giant board games among others. Of course, the event would not have been complete without Cadbury Dairy Milk bars and other chocolatey treats graciously given to guests as they watched live performances from celebrity band Cheats and a song number from Alden Richards himself. Alden also raved about getting the first ride on the Cadbury Joy Wagon. Partnering with H2O Salamander, the group that aims to change and improve flood mobility for social change, the Cadbury Joy Wagon is an amphibious flood-faring utility vehicle that addresses the need for rescue during floods.


This partnership was further explained by Cadbury Dairy Milk Brand Manager Arlene Amante, Cadbury Dairy Milk is about freeing the joy in ordinary, everyday moments like getting stuck in traffic, waiting in long lines, and going to work every day with its smooth and chocolatey taste. When many of us get stranded in traffic during the rainy season, especially when it floods, can you imagine what could possibly make this experience joyful? With Cadbury Dairy Milk, it is possible. Say, you get to ride an amphibious vehicle – one that can withstand water – wouldn’t that be a joyful commute? And that’s exactly what the Cadbury Joy Wagon can do – bring you joy even in the most mundane situations. In the same way, Cadbury Dairy Milk can #FreeTheJoy even in the most ordinary of days and activities. One bite and you will instantly be joyful.”


In the coming weeks, the Cadbury Dairy Milk Joy Fest featuring the Joy Wagon will be present around the metro to deliver a much needed joyful break to those stuck in their daily routine. Catch it at Glorietta Mercato on September 15-16, BGC Complex Mercato on September 23, and UP Ayala Technohub Mercato on September 30.


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