#ProudGenYum – Jollibee’s 2016 Yumbassadors are Gen Y role models

Jollibee’s new Yumbassadors are Generation Y achievers and role models all passionate about and innovative within their fields: actors and real-life couple James Reid (22) and Nadine Lustre (22); international model Kelsey Merritt (19); social entrepreneur Rachel de Villa (23); young inventor Angelo Casimiro (16); spoken word artist and performer Juan Miguel Severo (27); model and agricultural entrepreneur Jairus Ferrer (25); record-breaking runner Mea Gey Niñura (16); outstanding student and aspiring doctor Christopher Valentin (20); international race car driver Marlon Stöckinger (25), and world-renowned all-girl group 4th Impact (20, 24, 26, 28).

Meet Jollibee’s 2016 Yumbassadors who give 100% of who they are in pursuing the “langhapsarap ng buhay”.

“This year’s batch of Yumbassadors are proof of how millennials are – passionate, driven, determined, and always going for the best. [They] were chosen because of their passion for the langhap-sarap ng buhay,” said Jollibee Philippines Head of Marketing and Global Brand Chief Marketing Officer Francis Flores.

They do not settle for mediocrity. This generation, the Gen Y or #ProudGenYum, are impressive individuals and each of them are out to change the world,” he said.

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.