Manila, Philippines – Lazada, a leading eCommerce platform in the Philippines, welcomes the mid-year with its 6.6 campaign and the announcement of its latest brand ambassador, Alden Richards. The popular Filipino actor, recording artist, entrepreneur, and online gaming streamer stars in the latest TVC for Lazada’s 6.6 Mid-year Sale, where shoppers can enjoy 6x more free shipping vouchers and up to 90% off for purchases made from June 6-8.

“I am very grateful to be a part of the Lazada family. I’ve had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged,” says Alden. “I’m definitely looking forward to this year’s 6.6,” he further added. 

“We are half-way through the year and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration. We hope that our customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time”, shares Neil Trinidad, Chief Marketing Officer of Lazada Philippines.  

Are you the next Lazada Millionaire? For this year’s 6.6 Mid-Year Sale, shoppers in the Philippines can join, play, and stand to win P10M worth of vouchers and prizes on Lazada’s 6.6 Game-Game Super Show! 6.6 sa premyo at 6.6 sa saya this June 5, 10:15PM on LazLive on the Lazada app and GMA Network. Hosted by Lazada brand ambassadors Alden Richards, Mimiyuuuh, and SB19, plus your favorite Kapuso artists!

Don’t miss out on Lazada’s 6.6 deals! From June 6-8, shoppers can Add to Cart and Check Out these amazing offers with 6x more free shipping vouchers and up to 90% off (See attached GDrive link for details).

Lazada Philippines celebrates the mid-year with newest brand ambassador Alden Richards

Check out Lazada’s latest #LazadaMidYearSale TVC featuring Alden here: http://bit.ly/AldenLazadaTVC

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