Do you want to see some of the best products to suit your lifestyle, join exciting stage games, and win amazing raffle prizes?

Visit the Taiwan Excellence Experiencing Zone at SM City North EDSA The Block Atrium on September 4-6, 2015. This one-of-a-kind product exhibit features Taiwan’s most amazing brands such as Acer, ASUS, D-Link, KYMCO, Sakura and Transcend. These brands proudly bear the Taiwan Excellence seal, confirming their high quality and product superiority.

Taiwan Excellence campaign is organized by Bureau of Foreign Trade (BOFT) under MOEA of Taiwan government, and implemented by TAITRA. The Taiwan Excellence Experiencing Zone promises a different experience for mall goers and exhibit guests as they experience the products and even have the opportunity to purchase some of these. More than 200 products from 78 brands, covering industries including ICT, Transportation and Leisure, Home and Living, Living Application and Health Care.

To add some more excitement, there will be a dance group performance and various performers to entertain you as you look through the assorted items on display. Listen to JayR, Sam Concepcion, and Morissette Amon as they serenade everyone with a 45-minute set performance that is sure to keep visitors relaxed and entertained while checking out the exhibit items.

To introduce the different booths, the event emcee will do a tour of the whole event area, going through the individual booths to guide visitors and let them see for themselves how the featured products can complement their lives.

Interspersed with the booth navigation tours and brand presentations are the lucky draws, wherein superb prizes will be raffled off to the participating guests, and exciting games that are sure to make the event fun.

For sports enthusiasts, there will also be a special section featuring Taiwan’s most highly regarded sports brands. Participants who register will each get a shopping pass and a game passport that will allow them to join the games – a mini golf challenge, a basketball shootout, and a bike challenge. Those who meet the game objective will go home with great prizes.

Block off September 4, 5 and 6, 2015 for an experience you’ll always remember!

TAITRA Mall Event 2 Poster

About Taiwan Excellence

The symbol of Taiwan Excellence was established in 1992 by Taiwan’s Ministry of Economic Affairs, and subsequently the Taiwan Excellence Selection was launched the following year. The selection is based on the distinct criteria of R&D, Quality, Design and Marketing. Taiwan Excellence awarded products using cutting-edge innovation and meeting the highest quality will represent Taiwan on the international stage to reinforce the buyer’s confidence and continue building a favorable impression for Taiwanese products. This year marks the 24rd selection, making the symbol of Taiwan Excellence a prestigious brand for enterprises in Taiwan to strive to be recognized by and is highly reputed throughout the world.

About Bureau of Foreign Trade, MOEA, Taiwan (BOFT)

The Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA) of Taiwan is responsible for implementing policies and regulations governing foreign trade, economic cooperation, and foreign investments. Established in January 1969, BOFT’s role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment over the past few decades. BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous trade promotion projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, BOFT continues to entrust TAITRA with various critical government projects relating to business trade and/or investments, promoting Taiwan on every international aspect.

About Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and over 60 overseas branch offices worldwide. Together with its sister organizations, Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.


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