PLDT and Smart undergo brand refresh, release new logos
PLDT, and its mobile subsidiary Smart Communications, has released new company logos signaling a complete shift to data-driven services. The change comes with the recent change of the company name from “Philippine Long Distance Telephone Company” to “PLDT Inc.”. The new logos show the convergence of PLDT and Smart, combining fixed and wireless technology to serve consumer and enterprise needs. The triangle design represents PLDT-Smart’s business pillars – exceptional people, meaningful innovations, and their valuable customers.
The brand refresh is part of PLDT-Smart’s three year effort to transform its networks into a data-capable structure, to deliver compelling digital services.
PLDT and Smart Chairman and CEO Manuel V. Pangilinan lead the unveiling of both companies’ new logos.
In 2016, PLDT-Smart has allocated P43 billion for capital expenditures. Some $100 million more in capex will likely be earmarked, following the acquisition of San Miguel Corp’s telecoms business, which includes the utilization of the 700 MHz frequency band.
PLDT and its subsidiaries such as Voyager Innovation and Talas Data Intelligence are developing and offering their customers convenient and efficiency digital and financial technology services.
PLDT’s old and iconic logo is 33 years old.
In Smart’s new logo, gone are the playful dots.
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