Philam Life, the country’s premier life insurance company, continues to make a determined effort to affect a paradigm shift regarding the general perception about insurance. The company has consistently emphasized that insurance is all about living life to the fullest, taking care of our health, and pursuing our goals with passion and enjoyment. It was with these principles in mind that Philam Life launched its Vitality program, which encourages Filipinos to embrace a healthier lifestyle while having fun.


As part of the Vitality program, Philam Life recently held The Music Run at the Philippine Arena in Sta. Maria Bulacan. Envisioned as the country’s biggest and boldest run of the year, the groundbreaking event took its Music Runners™ through five different Music Zones—Rock, Pop, Old School, Hip Hop, and Dance. The runners also enjoyed a complete suite of health and wellness activities and perks from Philam Life, such as financial needs analysis at the Real Life Planner booth, sports and fitness challenges at the Philam Vitality area, and financial health check and relaxation activities at the BPI-Philam station.

Present at The Music Run was Philam Life CEO Axel Bromley, who led close to 10,000 Music Runners along the 5km route.

“The driving factors behind Philam Vitality and The Music Run are actually very closely related,” Bromley explained. “Although being healthy is a top goal for many Filipinos, we tend to view living healthily as expensive and difficult to maintain. The goal behind both programs, Philam Vitality and The Music Run, is to provide a spark of enthusiasm by rewarding people for making healthy choices,” he further noted.

The Philam Life CEO likewise made reference to a recent study by the Oxford Health Alliance, which states that 60% of deaths worldwide are caused by chronic lifestyle diseases.

“In light of these sobering statistics, our company offers more than just insurance plans. We value wise and health-conscious decisions, and Philam Vitality promotes exactly that,” he enthused. “When healthy choices are combined with proper financial planning, that’s taking real-life strides in making sure that you and your family are secured,” he concluded.

The Music Run has had popular success in Singapore, Indonesia, Malaysia, Germany, and Taiwan. Given the continued success of the event, another Philippine installment may come in the near future.

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About Philam Life

The Philippine American Life and General Insurance Company (Philam Life) is the country’s premier life insurance company. Established on 21 June 1947, Philam Life has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

Philam Life has PHP226.8 billion in total assets as of 31 December 2014 and has delivered timely payouts of over PHP9 billion in education benefits (2004-2014) and over PHP118 billion in insurance benefits (1950-2014), while serving close to 600,000 individual policyholders and over 1,700,000 insured group members.

Philam Life understands the real life needs of its customers and provides the right plans and the right solutions including life protection, health insurance, savings, education, retirement, investment, group and credit life insurance. It also offers bancassurance and fund management products and services through its subsidiaries – BPI Philam Life Assurance Company (BPI-Philam) and Philam Asset Management Inc. (PAMI).

Philam Life is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau,
Brunei, a 97 per cent subsidiary in Sri Lanka, a 26 per cent joint venture in India and representative offices in Myanmar and Cambodia.

The business that is now AIA was first established in Shanghai over 90 years ago. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$172 billion as of 31 May 2015.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and
pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 29 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).