#GrabItBeatIt: GrabCar’s awareness campaign for early breast cancer detection
In support of breast cancer awareness month, GrabCar has launched the #GrabItBeatIt campaign across Southeast Asia this October to encourage women to conduct self-examination and stress the importance of early detection.
“We believe that early detection is the best protection against breast cancer as studies show that those detected early have high cure rates. Through this campaign, we want to extend the conversation to how women can stay healthy and fit, and encourage Filipino women to self-check before it’s too late,” said GrabCar Head, Natasha Bautista.
According to a 2012 study, the Philippines has the second highest incidence of breast cancer in Southeast Asia. Department of Health (DOH) recommends women as young as 20 years old to familiarize themselves with their breasts and conduct monthly self-examination as everyone is at risk with the terminal but curable disease.
In line with GrabCar’s advocacy to spread awareness about breast cancer, it now offers Breast Cancer Awareness kits which includes a statement shirt by Malaysian clothing company Pestle and Mortar, a tote bag and pamphlet on how to conduct self-examination.
All proceeds go to the ICanServe Foundation which helps women with breast cancer and also promotes early breast cancer detection through information campaigns and community-based screening programs.
“In our own way, we want to let more people know that early detection of breast cancer saves thousands of lives,” said Natasha Bautista.
The #GrabItBeatIt campaign runs in Singapore, Malaysia, Indonesia, Thailand and Vietnam as part of the GrabCar’s advocacy on women’s health and safety. For more information and for order inquiries, message GrabCar PH via Viber (0905487039 or 09054874027) or check out http://grabtaxi.com/manila-philippines/2015/10/02/grabitbeatit/.
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