Herschel Supply’s co-founder Lyndon Cormack introduces #CityLimitless
Today, almost everybody owns a mobile camera phone. With it, people take pictures of almost everything and anything. We have probably become the “best documented” generation in the course of history. Some of the best photos you’ll see are those that capture the picturesque views of places from all over the world.
With respect to its fervor towards photography, Vancouver-based, design-driven global accessories brand Herschel Supply Co. is pleased to introduce City Limitless—a detail-oriented content series that utilizes photography and insight provided by members of the Herschel Supply Co. community to celebrate unique design stories from cityscapes around the world. In the series, local architecture, beautiful spaces, side streets, and aerial views capture the urban culture that brings each city to life.
Introduced in early 2015 as #CityLimitless on Instagram, the global community has embraced the tag—populating it with myriad images as diverse and inspiring as the cityscapes they depict. It now lives as a content series on the Herschel Supply Co. blog and features dynamic cityscapes from places such as Tokyo, Rome, and New York. The hashtag #CityLimitless has successfully established itself in the Instagram community with over 90,000 photos tagged in less than a year since its conception.
Herschel’s very own co-founder and managing director Lyndon Cormack flew to Manila to personally introduce the #CityLimitless campaign in celebration of our cities’ shapes, sights and vibes, which happened last October 22, 2015 at A Space Manila. Lyndon Cormack artfully shared his travel experiences and showcased his photos taken from iconic places in Manila.
Alongside Lyndon Cormack were three local progressive photographers and notable Instagrammers Jelito de Leon, Marvin Conanan and Aaron Quinto whose works of art have also been put on view.
Manila’s inimitable charm showed in each of their photos, which emphasized exquisite details that captured the city’s underestimated, yet undeniable beauty.
The event was an artistic expression and perfect example of Herschel Supply Co.’s fine regard for detail. Each participant was reminded that if you look well enough, you’ll find hidden gems wherever you might be.
Follow Herschel Supply Co. on Instagram at @herschelsupply and tag your own urban photos with #CityLimitless.
Visit Herschel Supply Co. at TriNoma, SM Megamall, Alabang Town Center, SM Aura Premier, SM City North EDSA Annex, UP Town Center, Uptown BGC, Ayala Center Cebu, Abreeza Mall, MarQuee Mall, and Ayala Centrio Mall.
Herschel Supply Co. is also available at GRIND, General, Flight 001, Res|Toe|Run, SneakPeek, Bratpack, The Travel Club, and Rustan’s stores nationwide.
Herschel Supply Co. is exclusively distributed in the Philippines by Primer Group of Companies, Asia’s next retail giant.
Lyndon Cormack Biography
In the early 1900s, Peter Alexander Cormack, a barrel maker by trade, and his wife Annie made the journey from Wick, Scotland, to Canada. The couple settled in the small town of Herschel, whose population today is counted at 30 residents.
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of the town where three generations of their family grew up. Based in Vancouver, Canada, Herschel Supply is a design driven global accessories brand that produces quality products with As co-founder and managing director of Herschel Supply, Lyndon Cormack is responsible for overseeing sales and operations on a day to day basis. Lyndon brings with him several years’ experience working with brands in the fashion industry. His commitment to consistency, strong sales management skills, and ability to establish long term brand direction has played an integral role in Herschel Supply’s success, and continues to drive the company forward as leaders in the global accessories market.
Contents of this post were taken from a press release at an event covered by the author.