Grab, DA Team up to Help Filipino Farmers, Agripreneurs Through Digitalization
Grab, the leading every day everything app in Southeast Asia, together with the Department of Agriculture (DA), announced a partnership that would protect and support the livelihoods farmers and agripreneurs through on-demand delivery service for DA’s eKadiwa online marketplace initiative.
Under Kadiwa ni Ani at Kita Program – a market system that facilitates the selling of major agricultural goods at reasonably low prices to the consumers in partnership with Local Government Units and the private sector, DA will be purchasing fresh produce from farmers and food growers, eliminating middlemen thus enabling farmers and food growers to earn more equitably from their hard work.
This project will give consumers across Metro Manila access to the many local produce offered by DA’s partner agripreneurs such as Ani Express, Zagana, and Benjabi, and will be delivered straight to their doorsteps through GrabExpress’ on-demand delivery service.
“Through our technology, Grab can showcase local produce especially to those who are staying at home and unable to shop at wet markets and grocery stores,” Grab President Brian Cu said.
Grounded by its commitment to using technology for good, Grab is proudly supporting the Department of Agriculture’s vision of unlocking the many potentials of agriculture and agripreneurship through technology and innovation.
“As we all cope with the pandemic and chart our nation’s path towards the new reality, I am always hopeful for the future of agriculture and agripreneurship in our country. As we all know our hard-working farmers barely make ends meet due to layers of middlemen, but with the DA purchasing fresh produce directly from farmers and agripreneurs, they are now able to earn more,” Cu added.
The introduction of Grab’s services in providing access to local farm produce is not only poised to banner and democratize technology to help Filipinos cope with the effects of the COVID-19 pandemic, but it also aims to expand economic opportunities for local agripreneurs, create livelihood opportunities for thousands of farmers and agricultural producers across the country, as well as aid in easing the growing concerns on food security.
“We are hopeful that these local produce can reach far and wide through the technology and wide delivery network of GrabExpress. With such advances in technology, I am looking forward to seeing more agripreneurs and farmers growing side by side helping our kababayans through the new reality. We are very humbled, thankful, and excited to be working alongside the Department of Agriculture to help further their innovative concept of connecting farmers and agripreneurs to our kababayans, especially during these trying times.” Cu said.