Goldilocks: 53 Years of Sweet and Delightful Moments

Goldilocks: 53 Years of Sweet and Delightful Moments

It is well established that Filipinos have a unique relationship with food, and that food is often used to demonstrate love and affection towards others. If there is one company that has foremost insight on this tendency, it is Goldilocks.

For fifty three years, the country’s number one bakeshop has come to represent simple expressions of love that carry tremendous meaning: A pasalubong (homecoming treat) to the family, a padala (send-out gift) to a loved one far away, or a child’s baon (packed meal) carefully prepared by a mother. Moreover, a noticeable trait among Filipinos is that they seldom attend an occasion or gathering empty handed. Whether they come with a cake, a box of mamon or ensaymada, the underlying basis for this is still rooted in love: by bringing something good that can be shared by many, we show how much we value and treasure the people around us.

As Goldilocks celebrates 53 amazing years of being the country’s number one bakeshop, its fairytale story still evokes delight and sweetness. From a small but exceptional start up way back in 1966, it grew to become a Strong Global Brand through pure determination, ingenuity, and an unwavering passion for quality and customer service. 

Beyond this, however, Goldilocks continues to embody everything that is unique, delicious, and delightful about the Filipino people.  This is experienced by its customers every time they enter a Goldilocks store or enjoy their favorite Goldilocks product. 

Celebrate with Goldilocks! For more promo updates follow Goldilocks on Twitter or Instagram at @GoldilocksPH, on the Goldilocks Facebook page, or at the official Goldilocks website at www.goldilocks.com.ph

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Author

Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.