Food giant Jollibee appoints new PR agency
MANILA – Jollibee Foods Corporation, the largest fast food chain and dominant Quick Service Restaurant (QSR) market leader in the Philippines, recently appointed Ripple8, Inc. as its public relations agency-on-record for its Brand PR initiatives beginning 2016. This was after the agency emerged as the top scorer in a competitive pitch with three other PR agencies.
Global Brand Chief Marketing Officer and Head of Marketing of Jollibee Philippines Francis E. Flores said, “We are looking forward with great excitement to working with the team as Jollibee welcomes the year with bigger opportunities to bring joy to Filipino families in the country and worldwide.”
Flores furthered that Jollibee chose Ripple8 on the strength of its fresh, innovative ideas and integrated communications approach presented during the competitive bid.
Ripple8 managing director Timmy M. Jayme said the team is eager to implement “its winning strategies for transformative PR that will empower its trailblazer client to achieve the changes in consumer beliefs and behavior they work and aspire for.”
Jayme added that the agency aims to make a difference for Jollibee by offering “evolved PR thriving in the high-tech, digital and social landscape to create the ripple effects of positive change.”
Strategic Works, Inc., Jollibee’s other PR agency for over 10 years, will continue to oversee the food company’s public relations for corporate affairs.
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