• Dell new portfolio upgraded with latest technologies, including Windows 10 for greater user experience
  • New portfolio of OptiPlex business PCs is smaller, faster and more energy efficient
  • The new Vostro 14 5000 series, the thinnest 14-inch Vostro laptop with fast processing power and performance designed for professionals and small business owners
  • New Precision portfolio combines premium design and innovation with high-performing graphics, processors, and memory to deliver sleek, new portfolio for creative professionals

MANILA, Philippines, December 9, 2015 Dell caps off an amazing year of 2015 with the announcements of a comprehensive roundup of innovative products and solutions designed to suit customers’ needs. In partnership with Microsoft, Dell brings premium Windows 10 devices to give greater mobility and productivity to Filipino mobile workforce. And Dell’s new enterprise solutions enables organizations transform their businesses to enter the future-ready era of power, performance and productivity.

Dell Year Ender, Chris Papa

Left to right: Phillip Wu, Group Head, Enterprise Solutions of Dell South Asia Developing Market Group (SADMG) in Indonesia and Philippines; Chue Chee Wei, Managing Director, Dell Malaysia, Singapore, Indonesia and Philippines; Christopher Papa, Country Manager, Dell Philippines; and Christopher Choong, Brand Manager, Dell South Asia.

“Dell’s milestones in the Philippines continue and we are proud to introduce these latest innovations today. We continue defining the future of the PC and the role it plays in meeting our customers’ most pressing computing needs,” said Christopher Papa, country manager, Dell Philippines. “We are investing in this part of our business like never before, bringing new innovations to market that are redefining the role of the PC – whether it’s an ultra-mobile 2-in-1, thin or zero client, or a desktop that now handles workloads for a mobile workforce who require a robust collaboration solution.”

Better Together – Dell and Windows 10

Dell and Microsoft have enjoyed a relationship spanning more than two decades. Together they have been able to define the modern computing age, now they are redefining it by working together to marry Windows 10 software with Dell hardware.

Starting in 2013, Dell and Microsoft engineers began working on the key features of Windows 10 to help Dell design fantastic, new PC solutions for customers like the ones announced today. The latest devices were built new features in mind, including Microsoft Edge. Dell PCs deliver a great pen experience which is brought to life better with the Microsoft Edge browser. Now you can annotate web pages and share them with anyone – at work and for play.

“We’ve worked hard with Dell over the past few years to ensure people have the greatest experience with Dell’s Windows 10 devices,” said Mae Rivera Moreno, Windows Business Group Lead, Microsoft Philippines. “Whether you need a system for work or entertainment, at home or on the road, Dell’s new portfolio features innovative devices built to highlight the best of Windows 10, providing customers with a choice of computing that best fits their style and helps them do more.”

Windows 10’s built-in, enterprise-grade security enables customers to replace passwords with more secure options, protect corporate data and corporate identities, and run only the software they trust. New management and deployment tools simplify device management, help lower costs, and enable companies to power their business with the enterprise strength of the Microsoft Azure cloud. Windows 10 will help companies protect against modern cyberattacks, deliver experiences their employees will love and enable continuous innovation with a platform that keeps companies up-to-date with the latest technology. Businesses will be able to control the frequency of their updates and select the features and functionality that are right for each group of their employees.

New OptiPlex 7040 Series Desktop New Dell OptiPlex Desktops Optimize the Modern Workplace

The OptiPlex line of PCs are the world’s most secure commercial desktops available with industry-leading endpoint security solutions from Dell’s own Dell Data Protection suite that include comprehensive encryption, advanced authentication, leading-edge malware protection and advanced threat protection. OptiPlex is also the world’s most manageable commercial desktop portfolio with Intel® Core™ vPro™ processor technology and Client Command Suite. All of this is backed by enterprise-class support including Dell ProSupport and Configuration & Deployment Services.

The fully revamped OptiPlex portfolio will forever change perceptions about the commercial desktop with its smaller, faster and more energy-efficient Micro Form Factor, Small Form Factor, and Mini Tower designs. The rapidly evolving workforce requires businesses to invest in technology that enables employees to work faster, make better decisions, and be more productive and collaborative. Yet today, over 200 million Dell commercial customers are working on a PC that is more than four years old.

The new OptiPlex PCs feature significant improvements over previous generation systems including:

  • OptiPlex 7040 with 6th Gen Intel Core vPro processor technology offers up to 70 percent better performance versus a five year-old system[i]
  • up to double the memory capacity than previous generation product[ii]
  • four times the storage capacity of previous generation product[iii]
  • power consumption reduced by up to 63 percent with the new OptiPlex 7040 Small Form Factor[iv]
  • background system noise decreased by up to 32 percent with the new OptiPlex 7040 Small Form Factor[v]

With these performance gains and new features, OptiPlex desktops are playing a new role in a world that is highly mobile. The new OptiPlex portfolio offers space-saving versatility with its smaller footprint. The Mini Tower is 43 percent smaller than the previous generation and Micro desktops can save more than 7,700 square feet of valuable workspace when replacing 10,000 legacy desktops – this is important as companies are reimagining a more collaborative and future-ready work environment. The updated portfolio, which is leveraging a new 3000/5000/7000 model numbering structure to simplify product comparison and selection for customers, includes:

  • OptiPlex 7040: Enterprise-class desktop with premium management and security and the most expandability, including discrete graphics, dual hard drives and triple display, all in an innovative, compact design;
  • OptiPlex 5040: A full-featured commercial desktop with advanced performance, best-in-class security and manageability, without sacrificing the business-critical features;
  • OptiPlex 3040: A business desktop offering best-in-class security, manageability and high performance at the lowest entry price point for a commercial desktop;


Dell Vostro 14 5000 Series: Next generation of notebooks tailor-made for professionals and small businesses

At less than 19mm thin, the new 14-inch Vostro 5000 Series notebook balances design and performance for working professionals who demand fast processing power and no-nonsense business features to get their work done. Whether managing operations at a restaurant or freelancing from a home office, workers will maneuver through spreadsheets and presentations with ease. The Vostro 14 5000 Series is powered by energy-efficient 6th generation Intel® processors with up to Core™ i7 performance, beautifully crafted in either Era Grey or Jingle Gold anodized aluminum, and delivers up to nine hours of battery life for everyday mobile productivity. For more demanding graphics-rich applications or uninterrupted multi-tasking, users can opt for built-in discrete graphics from NVIDIA with up to 2GB memory and up to 8GB of high-speed RAM. It also comes with an easy-to-use and reliable security solution featuring a fingerprint reader and Windows 10 biometric recognition features for commercial users to log in with just a swipe.

New Dell Precision 3000 and 5000 Series: Boasts more power, performance with thinner, lighter form factor

Redesigned inside and out, the new mobile workstations combine the beauty of thinner, lighter industrial designs and brilliant displays with the performance of the latest graphics technology, new processors and faster memory and storage. Add reliability of certification for professional applications and innovative support to provide professionals uninterrupted workflow on a powerful, sleek machine custom designed for their needs.


This portfolio makes huge leaps in performance with configuration options including the new 6th

Generation Intel® Core™ processors, first Intel® Xeon® processors for mobile workstations and future Intel Xeon processors E3-1200 product families. The latest professional graphics from AMD and NVIDIA deliver significant compute capacity and best-in-class visual performance. Innovative new screen options include the first PremierColor 4k Ultra HD displays with 100% minimum Adobe RGB color gamut. Full HD and UHD options on the InfinityEdge display offers a virtually borderless screen to give you a 15.6″ viewing area in a shockingly small form factor. This generation features new elements of industrial design with carbon fiber and aluminum for thinner, lighter, yet durable exteriors. The new battery design and innovative thermal technology contribute to the portfolio’s balance between pure performance and design ingenuity.


The new Dell Precision workstations also offer the best experience for professional users by adding certifications for various professional applications, hardware customization to ensure systems are tailored to specific needs, and comprehensive support to help limit downtime. The new systems are ISV-certified and come with Dell Precision Optimizer, now with SCCM integration, which maximizes the performance of numerous professional applications from Adobe to Autodesk and more. The new mobile workstations will support the latest USB technology, plus Thunderbolt™ 3, and new M.2 PCIe NVMe storage options for maximum throughput when managing large files.

Get the Most Out of Your Technology with Dell Services & Support

Dell’s industry-leading support from Dell, which includes protection services such as accidental damage service, Keep Your Hard Drive service, extended battery service, and Computrace, are accessible for Philippine customers. Customers can access this services by dialing 663-2000.

Dell also offers ProSupport for client solutions to help customers cut costs and increase productivity. With Dell ProSupport, highly trained experts and software options deliver enterprise-level, tech-to-tech support. Customers can also enjoy remote and on-site support with four- and eight-hour parts and labor response options, incident-based third-party software assistance for data center and end-user applications, OS and firmware troubleshooting. Other services include emergency parts and labor dispatch in parallel with troubleshooting for issues identified as Severity Level 1, access to secure online management of parts, convenient for servicing own hardware, and options to remotely monitor and manage data center hardware.

Dell Year Ender 2015, Chris Papa

Pricing and Availability

All products are available today in the Philippines. All quoted prices include Windows 10:

  • Dell Optiplex 3000, 5000 and 7000 series start from PHP 28,500; PHP 33,500; and PHP 36,000, respectively
  • Dell Vostro 14 5000 Series starts from PHP 45,000
  • Dell Precision 3000 and 5000 series start from PHP 90,000 and PHP 125,000, respectively

[i] Based on testing using the SYSmark 2014 benchmark test performed by Intel in September 2015 comparing against the Intel Core i5-650 processor. Actual performance will vary based on configuration, usage and manufacturing variability.

[ii] Based on September 2015 Dell analysis of the Dell OptiPlex 7040 memory capacity versus the Dell OptiPlex 980.

[iii] Based on September 2015 Dell analysis of the Dell OptiPlex 7040 Hard Drive capacity versus the Dell OptiPlex 980.

[iv] Based on September 2015 Dell power consumption tests of the Dell OptiPlex 7040 Small Form Factor versus the OptiPlex 9020 Small Form Factor and OptiPlex 980 Small Form Factor

[v] Based on September 2015 Dell acoustic tests of the Dell OptiPlex 7040 Small Form Factor versus the OptiPlex 9020 Small Form Factor and OptiPlex 980 Small Form Factor


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