Filipino-British blogger, TV host and model Kim Jones is the new face of Neutrogena. Jones, who recently hosted the official launch of the skincare brand’s new beauty philosophy, expressed excitement at being part of a brand she has “loved for years.”
“Neutrogena is a brand I grew up it,” Jones said. “I’ve been using it for about 10 years now and to be part of the brand is just a dream come true.”
Born to a half-Filipino and half-Spanish mother and a British father, Jones was born in the United Kingdom but grew up in Australia. She came to the Philippines in 2010, following her brother, to embark on her own career. She currently co-hosts a local lifestyle show on cable television, and is the beauty and brains behind the popular fashion and lifestyle blog kimcamjones.com.
According to Ella Reyes-David, senior brand manager for Neutrogena, Jones “embodies the personality of the brand.”
Reyes-David added, “The Neutrogena woman is naturally beautiful, optimistic and upbeat. Kim is all that, and more, which is why we’re very happy to have her onboard. As an actual brand user, she accurately represents the beautifully healthy skin that Neutrogena advocates.”
As an on-cam personality, Jones is often exposed to harsh lights and heavy layers of make-up. “I tape long hours so you can imagine the touch-ups. It really takes a toll on my skin,” she said.
To keep her skin healthy, Jones shared that she uses Neutrogena Deep Clean™ Cleanser and keeps herself hydrated. On work-free days, the bubbly social media celebrity also likes to keep it relatively make-up free.
“What I love about Neutrogena is that it’s very simple, and it’s really beneficial for your skin. But it should be a complement to more important skincare habits like drinking a lot of water to stay hydrated,” she said.
Sun protection is also essential to Jones, as she has been regularly spotted surfing with her fiancé, actor Jericho Rosales.
“Applying sun screen is really a big part of my skincare regimen,” she added. “Other than that, I do the normal things like cleansing, toning and moisturizing. I’m very minimal. I try to keep my skin sort of exposed so it can breathe.”
For women who aspire for beautifully healthy skin, Kim advises a balance between finding the right skincare brand and living a healthy lifestyle. “Skincare is so important but that’s not all of it. Beauty really does come from within. It will resonate from your personality, your level of fitness, your health, and even your eating habits. All those should be part of your overall beauty regimen.”
As part of Neutrogena’s campaign for beautifully healthy skin, Jones is featured in three online videos debunking common beauty myths. Visit http://www.youtube.com/user/NeutrogenaPH to view the videos.