MANILA: Colgate, the Toothpaste brand most recommended by Dentists*, officially introduces to the Philippine market the Colgate Active Salt Toothpaste, its first toothpaste that contains the natural goodness of salt. Colgate Active Salt formula combines salt with calcium and minerals and with regular brushing, helps fight germs for healthy gums and strong teeth.
Developed after extensive consumer research, Colgate Active Salt addresses most Filipinos’ pressing oral health concerns. Its refreshing minty taste infused with natural ingredient of salt brings a unique brushing experience.
“Filipinos have a strong affinity with the traditional benefits of salt for oral care. Colgate Active Salt combines this natural ingredient with Colgate’s trusted formula. It is a unique and effective toothpaste perfect for the whole family to use for healthy gums and strong teeth, with regular brushing” said Mr. Danai Sirisuvun, Senior Product Manager at Colgate-Palmolive Philippines.
Colgate Active Salt is now available in leading supermarkets and sari-sari stores nationwide. It retails in three sizes that are priced affordably at PHP105 for 180g, PHP85 for 132g, and PHP25 for 35g (based on suggested retail price).
*IPSOS Dentist Recommendation Survey 2017