ZTE Mobile opens its first full-line concept store in the country on September 15.

The ZTE concept store, located at the third floor of GMall in Davao City, will feature ZTE’s full set of products to provide Filipino consumers with a wide choice of innovative and feature-rich devices, ranging from entry level to high-end smartphones and portable wi-fi devices.

As the first flagship concept store, it will showcase the complete line-up of ZTE mobility products. Its current smartphone lineup includes KIS FLEX, KIS III, KIS FLEX II, BLADE G Pro, BLADE E, BLADE C, GRAND X, GRAND X2, GRAND X QUAD and GRAND X2L while its mobile wi-fi lineup includes MF 70, MF 63, MF65, and the 4G/LTE capable MF 90 and MF 93 D. In time with the opening of their first concept store, ZTE Mobile will likewise roll out its nationwide promo where customers get a limited edition basketball with James Yap signature for every purchase of any ZTE smartphone or device from September 15 to October 15 2014.

ZTE is one of the world’s largest mobile handset and smartphone manufacturers and is a recognized partner in the telecommunications industry. Globally, it has strong alliances with telecomm operators like Sprint, AT&T, Aircel, Orange, Verizon, China Telecom and Softbank, to name a few.