Shopee and Samsung Electronics Unveil Inaugural Regional Partnership to Boost Consumer Outreach
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Samsung Electronics, reveal a regional partnership to boost consumer outreach in Southeast Asia. Samsung’s partnership with Shopee will expand its reach to online shoppers, leveraging Shopee’s consumer base to engage more than 200 million users across the region.
As part of the regional partnership, both companies will renew their commitment to provide consumers with convenience and increased access to quality products on-the-go. Shopee will also be rolling out interactive consumer engagement features to entertain users as they shop on the move.
“Samsung is pleased to witness the growth of our partnership with Shopee in Southeast Asia through the regional partnership,” said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania. “At Samsung, we are constantly looking for innovative ways to engage and serve our consumers. Through this partnership, we hope to be able to bring our products and experiences to our customers in a new and meaningful manner, to serve them better.
With over 95% of orders on Shopee made through mobile phones, the joint partnership will focus on mobile-first engagements. This is especially vital as Southeast Asian consumers are one of the most engaged mobile internet users in the world . Shopee’s user interface is optimised for mobile, making purchases of Samsung’s products on mobile phones simple and seamless.
Ian Ho, Regional Managing Director, Shopee said, “We are heartened to strengthen our partnership with Samsung through this regional partnership. Sales of Samsung products on Shopee have more than quadrupled in the past year, proving Samsung to be a brand that’s trusted by consumers across the region. This partnership demonstrates our commitment to help brands make their products easily available to all and to enhance the user experience.”
Shopee and Samsung Electronics will also launch “Now’s Your Chance”, a regional-led campaign aimed to deepen engagement with consumers. The campaign will be launched across 6 markets in Southeast Asia and will have interactive features to entertain users. Campaign highlights include:
- Follow the Store Raffle: Those who follow the Samsung Official Store on Shopee can win exciting prizes including a Galaxy A10, the ‘TV Mate’ Soundbar, or a 24″. FHD monitor.
- Piso Game: Shopee will give consumers a chance to score the Galaxy A10 for just P1.
- Shopee Live: Viewers can also get a chance to win a Galaxy A50, a Samsung Refrigerator, a Soundbar, or a Gaming Monitor when they join Shopee on Facebook Live.
- Samsung Super Brand Day: Consumers can score discounts and free premium accessories when shopping at the Shopee’s Official Samsung Store from July 28 to 30, 2019. And on July 30, they can check out the Super Brand Day with Samsung and nab even more perks on top of the price reductions and freebies, with special voucher codes.
Among the products that consumers can take home during the Samsung Brand Day promo period are state-of-the-art smartphones and accessories, immersive smart televisions, cutting-edge digital appliances, and superior computer monitors. Free accessories await those who purchase the new A series, including smartphone covers for the Galaxy A10 (Gradiation Cover worth P899) or A50 (Marvel Smart Cover worth P1,299), and a Blackpink Edition Bundle (worth P19,000) for the A80. For those wanting to purchase a pair of Galaxy Buds, they can get a pair in the online-exclusive yellow, with P500 off.
Consumers who want to upgrade their homes can get up to 32% discount on smart televisions or appliances, including the 43″ Full-HD TV and the Samsung Smart Oven. Even those who are looking to take their gaming or productivity experience to the next level can take advantage of the promos. Discounts on monitors like the 32″ Gaming Monitor have price reductions that await Shopee users.
These are only some of the items included in the wide range of Samsung products that can be found via the Official Store on Shopee. They are protected under Shopee Mall warranty that includes 7-day free returns, 100% authentic guarantee, and free shipping.
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