PLDT and its wireless arm Smart Communications, Inc. (Smart) have unveiled their converged store in the Makati Central Business District.

The PLDT-Smart Store is a one-stop digital hub and store that showcases the synergy among PLDT, Smart, and Cignal products. The store will also be a venue where PLDT and Smart can exhibit innovations and services of the future, such as 5G applications, Internet of Things, among others.

“This one-stop digital hub is a manifestation of our business transformation and aspiration to be the country’s leading and most trusted enabler of technology for all our customers. We want to deliver services and solutions that provide simply amazing experiences, which actually should improve lives — to make lives safer, more productive, and more enjoyable,” said Eric R. Alberto, Executive Vice President and Chief Revenue Officer at PLDT and Smart.

(L-R:) PLDT-Smart Chief Customer Experience and Data Analytics Advisor Ralph Brunner; PLDT-Smart Executive Vice President and Chief Revenue Officer Eric R. Alberto; Smart Chief Financial Officer Chaye Cabal-Revilla; PLDT and Smart Chairman and CEO Manny V. Pangilinan; PLDT-Smart Chief Technology and Information Advisor Joachim Horn; PLDT-Smart SVP and Head for Consumer Business – Customer Development Alex O. Caeg; and PLDT-Smart FVP and Head for Consumer Marketing Andrew L. Santos

Synergy and convergence

Located at the ground floor of the Smart Tower along Ayala Avenue, the PLDT-Smart Store offers a modern hub for the digital-savvy Filipinos who live and work in Makati City. Experience Officers are on-hand and ready to address customers’ concerns and needs.

“Our flagship stores have actually morphed into something more experiential for the customers. It is PLDT’s 90th anniversary and we’re pushing the envelope to becoming this country’s leading purveyor of digital experiences for customers. I think this store, the look and feel of this store and the attitude with which we serve our customers reflect that,” added Alberto.

Level up customer experience

The store also has digital self-service counters which allow subscribers to view and print their bills, check account details, request for repairs and other services.

Customers can also check data usage for their online needs via the broadband visualizers. These can be helpful for subscribers who are still deciding which broadband plan to get for their home or business. The store also features interactive booths that allow guests to browse the internet, play games, watch videos or listen to music inside the store.

(L-R:) PLDT-Smart Executive Vice President and Chief Revenue Officer Eric R. Alberto, PLDT Chairman and CEO Manny V. Pangilinan, and PLDT-Smart SVP and Head for Consumer Business – Customer Development Alex O. Caeg

“As the PLDT Group enters a new age of convergence, the PLDT-Smart Store will showcase the industry-leading seamless services that PLDT, Smart, and Cignal have to offer the Filipino customer whether they are home or away from home,” said Alex Caeg, SVP and Head for Consumer Business – Customer Development at PLDT and Smart.

The PLDT-Smart Store at Smart Tower is also offering exclusive deals for postpaid plans. Customers can also sign up for MVP Rewards and get instant credit, which they can use to buy items from partner stores. Subscribers can see other details when they visit

“Whether they reside in the exclusive villages or condominiums, or work in the buildings nearby, we want to give them the best customer experience right here in Makati CBD,” added Caeg.

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