Exhibition to feature many milestones that can be leveraged as food and hospitality scene heats up in the Philippines


The international food and hospitality scene is heating up, with Asia taking the lead. On April 12-15, 2016, the region’s premier industry event,  FHA2016 (Food&HotelAsia2016) will bring more than 300 first-time exhibitors to the region’s most established and comprehensive food and hospitality trade show, including a host of new international group pavilion entrants.

FHA2016 attendees from the Philippines can look forward to a range of new products and ingredients, equipment and supplies, and best-of-breed services from exhibitors occupying approximately 100,500sqm of the Singapore Expo.

“The ongoing Asean economic integration presents a world of opportunity for Philippine companies in the food and hospitality industries. FHA2016 presents enterprises with a unique opportunity to network and establish trade relationships with players in the region and the rest of the world,” says Ms. Ting Siew Mui, Project Director of Lifestyle Events at Singapore Exhibition Services, organiser of FHA.

Filipino companies that are leveraging the event to showcase their products to the world include DLA Naturals Inc, Shanghai Global Corp., and Sweet Serenity Flavoring Syrup. Companies that have pre-registered to attend FHA2016 include the Association of Purchasing Managers of Hotels & Restaurants, Creative Food Group, MacroAsia Catering Services, Solaire Casino and Resort and Vanguard Hotels, amongst others.

FHA2016 will feature six specialised exhibitions, namely FoodAsia, HotelAsia, SpecialityCoffee&Tea, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology, each with their own unique themes and areas of focus. Adding to the holistic experience, FHA2016 will host a series of activities including intense, prestigious competitions targeting professionals from specific groups and sectors of the food and hospitality industry. These include the FHA Culinary Challenge 2016, the FHA Barista Challenge 2016, the FHA Latte Art Challenge 2016 and Asian Pastry Cup 2016.

Many firsts in 38 years

One of Singapore Exhibition Services’s flagship industry events, FHA2016 will highlight many firsts, including:

  • First-time exhibitors: Taking the stage with approximately 3,000 returning exhibitors is a host of global brands, including Arla, Blue Diamond Growers, Boon Tong Kee, Fraser & Neave, Lam Soon, Owl International, Scelta Mushrooms, SodaStream Professional, Yeo Hiap Seng and many more.
  • First-time international group pavilions: Algeria, Hungary, Poland, The Netherlands
  • First ProWine ASIA: With Messe Düsseldorf Asia, Singapore Exhibition Services will bring the first ProWine ASIA exhibition to Southeast Asia – co-located with FHA2016. Modelled after the globally recognised wine and spirit trade fair ProWein in Düsseldorf, ProWine ASIA will tap into Messe Düsseldorf’s wealth of experience, expertise and standing as the business-promoting order platform for international wine and spirits segment.
  • First Sweet High Tea challenge: Part of the renowned FHA Culinary Challenge, the new Sweet High Tea Challenge, open to teams from hotels, restaurants, confectionaries, airlines, culinary training institutes and catering establishments, will see teams of two competing to impress judges with a high tea set for six.
  • First Hotels & Resorts Management conference track: This track will explore topics on suitable business models for hospitality owners, the use of smart technology for operational efficiency, sustainable hotel design and new design trends for hotels and resorts, as well as an update on new hospitality projects in the Asian region
  • First talk track on F&B Productivity: Covering sustainable kitchen concepts and design, the new segment at the Food and Beverage Design, Technology & Operations conference track features case studies on effective designs to maximise productivity, trends in menu engineering and successful outsourcing of culinary preparations.

 Asia-Pacific driving new opportunities and growth for Food and Hospitality Industries

Recent demographic and policy changes in Asia Pacific have led to a surge in international travel and retail spending in the region. Moreover, food tourism is fast becoming a booming trend, with travelers not only sight-seeing, but also keen on experiencing local cuisine. In the first nine months of 2015, the Philippines saw about seven percent growth in earnings amounting to US$3.56 billion (Php168.75 billion) from tourism activities[1].

To benefit from the influx of affluent travelers into the region, Philippine hoteliers and retailers need to look at ways to improve productivity. One way of achieving this is through the adoption of new technologies that help provide more personalised services to guests.

To address these trends, FHA2016 International Conference will discuss key issues affecting the food and hospitality industry, looking at commercial opportunities for hotels, green hotel design, big data analytics for smart operations, and food traceability, to name a few. Joint plenary sessions featuring CEO Insights, Stakeholders Panel Discussions and think tanks will see experts from around the world sharing their perspectives and views on the latest trends in the food and hospitality sectors.



FHA2016 & ProWine Asia 2016 Combined Projected Statistics

– Exhibition Area:             100,500sqm
– No. of Exhibitors:          3,350 from 70 countries/regions (80% from overseas)
– Group Participation:     66


Events at a glance:

FHA2016 (Food&HotelAsia2016)
Encompassing: Bakery&Pastry, FoodAsia, HotelAsia, HospitalityStyleAsia, HospitalityTechnology and SpecialityCoffee&Tea
Date: 12 – 15 April 2016 (Tuesday – Friday)
Venue: Singapore Expo, Halls 1 – 9
Opening Hours: 10am – 6pm (12 – 14 April 2016, Tuesday – Thursday)
10am – 4pm (15 April 2016, Friday)
Admission: Business and trade professionals
Website: www.foodnhotelasia.com
ProWine ASIA 2016
Date: 12 – 15 April 2016 (Tuesday – Friday)
(co-located with FHA2016)
Venue: Singapore Expo, Hall 10
Opening Hours: 10am – 6pm (12 – 14 April 2016, Tuesday – Thursday)
10am – 4pm (15 April 2016, Friday)
Admission: Business and trade professionals
Website: www.prowineasia.com


[1] Philippine Department of Toursim, Industry Performance for Travel and Tourism September 2015 (11 Sept 2015)


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