OREO Shares Smiles With Front Liners Through Emoji Cookies
As a purveyor of positivity through meaningful play, OREO cookies recognize how essential it is to come together and express our feelings to one another. Making time for lighthearted moments reminds us that despite uncertainty, the remarkable resiliency of the human spirit is not lost, that joy and love can survive and thrive amidst fear and anxiety, that humanity’s darkest days can become a catalyst for its finest hour.
It is in this spirit that Oreo donated their delicious products to help put smiles on the faces of Philippine health frontliners, a group that direly needs a show of support as they bravely wage their continuous battle against an invisible foe. “In a world where we can get disconnected because of challenges, it’s important for families and friends to stay playful together, bond, and express their emotions. OREO cookies aim to spark these playful connections among those who need it most, our front liners. For more playful moments, OREO shares the new cookies embossed with alphabet letters and emojis” shares Friska Andini, Assistant Brand Manager of Mondelez Philippines, maker of Oreo cookies. She added, “The embossed cookies provide an interactive and engaging way everyone to spark playful connections.”
Partnering with Philippine Business for Social Progress, the OREO brand shared the new embossed cookies with the Las Pinas General Hospital on July 2020. The 775 employees of the hospital received the OREO embossed cookies as a salute to their generosity and courage. Thank you messages that express gratitude for their service and sacrifices were also tucked into the packages.
“We at OREO hope that this gesture feeds our front liners with delicious and playful yet meaningful doses of OREO positivity at a time when they need it the most. The whole country thanks them for their dedication, and we hope the delicious OREO cookies expressed this gratitude.”
Across the country, many others have also been showing their support for the health frontliners with #SayItWithOreo heartfelt messages of encouragement, hope, and gratitude, proving that meaningful connections can be made over space and distance, you only need to open your mind to the possibilities!
Be the reason for someone’s smile with the #SayItWithOREO photo contest. One hundred lucky winners will receive Php 5,000 worth of Sodexo gift certificates, with a total of PHP 500,000 worth of prizes to be given away. All it takes is a snap and a Facebook or Instagram post of your most creative, smile-inspiring Oreo message with the hashtags #SayItWithOREO and #OREOPH! Contest runs from July 1 – September 11, 2020, so grab the limited edition #SayitWithOREO cookies from your favorite store today!
Follow OREO on Facebook, Instagram, and Twitter for more playful and exciting announcements!