Understanding the significance and value Filipinos give to their personalization and connections with friends and family, Nutella rolls out its #YourNutella campaign in the Philippines to help highlight and personalization and strengthen relationships by empowering everyone to pay tribute to everyone we consider special. This is also Nutella’s way to express gratitude to their customers’ unwavering loyalty to the brand and making Nutella a part of their lives.

Fresh from the successes of #YourNutella in Europe, Middle East, and some parts of South East Asia, the Philippine campaign aims to get people to strengthen their connections with one another, highlight Nutella’s involvement and value in their lives, and get people to share their stories through the @NutellaSEA Instagram handle and #YourNutella.

“For many, Nutella has been a huge part of their childhood, as they enjoyed the spread at breakfast. We recognize the role we played in their lives growing up, and thought it would be great for us to say thank you to our customers for their years of support,” says Fabian Heymer, Brand Manager for Nutella Southeast Asia. “Everyone’s name is unique and we are at an age when personalization is vital, just like our friendship and relationship with our fans and we hope that our #YourNutella campaign would convey our gratitude for their support.”


Gerald Mendoza-Country Trade Marketing Manager, Ferrero AsiaLtd.; Frances Amper Sales, Brand ambassador; Fabian Heymer-Regional Brand Manager, Nutella; Evelyn L. Yap -President, Benby Enterprises; Joyce Owyeong-Assistant Brand Manager SEA, Nutella; Tommy del Mar Jr.-National Business Manager, Ferrero Philippines


The launch was held at Glorietta Activity Centre from 13th to 15th May 2016, where fans were able to purchase 350g jars of Nutella at PHP 279.00 and have the option to personalize their jar at the #YourNutella factory on site. Starting May 14, around 40 participating supermarkets in the Philippines will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels.

For fans that are unable to find their names in the standees, there’s no reason to fret. The YourNutella.com website will be available for use in the Philippines starting May 16. This will allow anyone to customize their own labels and have them sent through snail mail to their address.


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