The launch of SAMSUNG’s newest offering in the mid-range category- Galaxy A50 – gathered members of the media along with different online personalities and University students for an experience like no other in the SAMSUNG A-Live event held on March 13, at The Axon, Green Sun in Makati City.

(Top: Ben&Ben; Bottom from L-R: Benson Galguerra, Product Marketing Head for IT & Mobile; Haein Lee, Category Head for Core Smartphones; Cheska Tangco, Product Marketing Manager for Core Smartphones; Liza Soberano; Jerry Manus, Business Division Head for IT & Mobile; Mari Barretto, Marketing Manager for Core Smartphones; and Marlene Cinco, PR Head)

Samsung built different experiential rooms, tagged as the A-suites, where guests got to test out the premium camera features of the Galaxy A50. Guests also got a peek of the newest TVC for the Galaxy A50 starring their brand ambassador, Liza Soberano, and featuring volleyball superstar Melissa Gohing and rising OPM band Ben & Ben. The event featured performances from Soberano, Ben & Ben, DJ Xavi Panlilo, Motherbass, Jess Connelly, and Butta B.

To know more about the Samsung Galaxy A50, visit

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