LG enhances positioning in Asia with InnoFest 2014
Global technology innovator LG Electronics kicked off the third leg of its global Innovation Festival (InnoFest) roadshow in Seoul with a showcase of its newest products aimed at Asian consumers. This included the company’s diverse lineup of TVs, refrigerators, washing machines, air conditioners, and smartphones. InnoFest Asia follows on the heels of InnoFest Middle East and Africa in Turkey and InnoFest Europe in Italy on February and March, respectively.
“LG expanded InnoFest to Asia this year for the first time to show our regional business partners and stakeholders its diverse lineup of consumer-centered products for 2014,” said Weon-dae Kim, executive vice president and regional head of LG Electronics Asia. “The hundreds of guests who come to InnoFest are the first impression customers have of LG so it’s critical that they have all the tools and knowledge to be our ambassadors.”
LG displayed its full lineup of TVs for Asian consumers starting with the superior picture quality of ULTRA HD TVs. LG announced the expansion of its ULTRA HD TV family from 49 to 105 inches and added two new models—77 and 65 inches—to its current 55-inch OLED TV offering. LG also introduced its newest smart TV operating system, webOS, which makes setting up, searching, and viewing content and connecting to other devices are simpler and more intuitive.
LG also revealed its latest large capacity, energy conserving home appliances. Interest was high in LG’s top-load washing machines with Tub Clean+, which increases water temperature to 60 degrees Celsius to wash dirt and germs from inside the unit. LG’s new front-load washing machine reduces wash time to only 59 minutes with its TurboWash™ technology and removes wrinkles and odors from delicate clothes with TrueSteam™.
In the kitchen, LG’s refrigerators equipped with Inverter Linear Compressor and the double layered Door-in-Door™ system, which takes energy efficiency and convenience to a whole new level. LG’s deluxe Inverter V smart air conditioners can be adjusted to operate under four power consumption options, according to needs and conditions. Artcool Mirror Inverter V air conditioner includes LG’s proprietary Voice Mate feature enabling it to respond to vocal commands. Smart cleaning solutions such as HOM-BOT SQUARE and KOMPRESSOR RoboSense™ round out LG’s appliance lineup at InnoFest Asia.
Other products featured at InnoFest Asia include LG G Flex, the world’s curved smartphone designed around the human face, as well as the new G Pro 2, G2 mini, L Series III, and the company’s first wearable fitness device, Lifeband Touch.
“It was very impressive to see LG Electronics’ technology leadership and innovative products right here, the country where LG was born and raised,” said Mr. Handy Sundjaja, owner of Log-In, one of the biggest retailers in Indonesia. “I hope we can continue to help each other grow and succeed and lead the Indonesian market going forward.”
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