The tail-end of the year has traditionally been a busy shopping time in the Philippines, as Filipinos gear up for the festivities and purchase gifts loved ones and even themselves. This year, the region’s leading eCommerce platform is set to deliver non-stop happiness to consumers through an enhanced assortment, attractive promotions, and free shipping, while boosting opportunities for brands and sellers to connect with customers on the platform during its highly anticipated 11.11 Shopping Festival on November 11.

On top of a wider range of assortment and attractive deals to delight consumers in the Philippines, this year’s 11.11 Shopping Festival also presents to brands and sellers on Lazada an opportunity to further grow their businesses in the digital space. For brands like Fully Booked and Asahi Home, being present online has opened up bigger opportunities, and enabled them to reach more consumers with an assortment range that is similar to what is offered at their physical stores. 

Popular book store chain Fully Booked has been present on the platform since 2016. Well-known for their huge assortment of book titles and inviting physical retail stores, they have been adapting to the shift to digital even before the pandemic hit and impacted businesses. 

“Our sales have been seeing consistent growth, as more Lazada customers find out that we are available on the platform, and that our selection on our Lazada store is comparable to what you find in our physical branches,” says Ilia Uy, Fully Booked Customer Relationship and Digital Marketing Manager. 

As more people embraced the convenience of eCommerce to make purchases of daily essentials, Fully Booked also recorded great sales performance during the past 9.9 Big Brands Sale, reflecting an increase in consumer demand for books online. 

“We’re fortunate to have seen a multiple-fold increase in our eCommerce sales, since our physical stores were heavily affected by the effects of the pandemic. For our readers and customers, it’s all about making the books they’re looking for available. During the 9.9 sale, we had dozens of titles on discount, as well as offered great deals on free shipping vouchers and additional discounts, giving customers more value for their purchases online,” says Ilia.

Lazada’s 11.11 Shopping Festival to Boost Opportunities for Sellers by Connecting Them with Filipino Consumers

With physical sales impacted by the effects of the pandemic, appliance brand Asahi Home made the decision to take an omnichannel approach to diversify revenue streams. A new player to eCommerce, Asahi Home initially dipped its toes to sell on other digital platforms, before onboarding with Lazada last September. As their customer base continued to grow online, they recognized the need to find a more efficient way to serve their customers’ needs and demands, by leveraging Lazada’s platform reach, and fulfilment and logistics capabilities that is the most advanced in the region.

“Since we onboarded on Lazada, the platform was able to better address and cater to our customers’ needs. Being on Lazada enabled us to service customers beyond Metro Manila, as well as to grant requests we couldn’t previously accommodate, such as cash-on-delivery,” says Eunice Sy, Asahi Home Appliances Business Manager. 

Even at the start of their eCommerce journey with Lazada, Asahi Home has already made a big impact. The brand also recorded a sales breakthrough during the 9.9 Big Brands Sale as they came out as top performers in their category. Their Aesthetic Series was very popular with consumers, along with their mini-ovens which went viral on social media. 

With Lazada’s mega campaigns driving sales for merchants and more consumers going online, brands like Fully Booked and Asahi Home have expressed confidence that Lazada’s upcoming 11.11 Shopping Festival will bring more shoppers online and drive traffic to their stores. 

“11.11 is the biggest sale date for Filipino consumers. They really expect to find great deals during this time, and a lot are taking this opportunity to do their holiday gift shopping early. It really is an event that a lot of online shoppers look forward to,” says Ilia. 

With Lazada’s Biggest One-Day Sale drawing closer, both Asahi Home Appliances and Fully Booked are doing all the necessary preparations to ensure that they are prepared to supply the consumer demand brought by the shopping holiday. 

Lazada’s 11.11 Shopping Festival to Boost Opportunities for Sellers by Connecting Them with Filipino Consumers

“Asahi has always been known for our product quality. We made sure to prepare our back-end manpower and tools to be able to meet the demands of our consumers during sale day. We also plan to leverage the expected traffic to our store to create lasting impact on consumers about our brand, products and services,” says Eunice. 

“Our goal is to be where our customers are and help them get their hands on their next great read. We’re preparing a lot of exciting deals for bookworms across the country, and are gearing up to spread the word about our 11.11 offers on Lazada,” says Ilia. 

“Enabling sellers to grow through our platform and helping them build a sustainable business for the long-term is a key focus at Lazada. We’re committed to supporting the growth of sellers by connecting them with consumers through our highly anticipated campaigns, and expect that our Biggest One-Day Sale this 11.11 will drive further growth for sellers as we enter the festive shopping season in the Philippines,” says Ray Alimurung, Lazada Philippines Chief Executive Officer. 

Shop Asahi Home Appliances ( and Fully Booked ( on Lazada. Add to cart all the best deals, mark your calendars and check out during our biggest one-day sale this 11.11!

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