Yesterday’s Jollibee event, where new endorsers Julia Barretto and Joshua Garcia were welcomed into the langhap-sarap family, was all about going back to one’s roots. In this case, the 1980s TVC of Jollibee fuels nostalgia (it’s one of the earliest mentions of “langhap-sarap”) and at the same time places in continuity (through the similarly langhap-sarap themed new TVC) Jollibee’s continuing appeal to Pinoys.
Teen stars Julia Barretto and Joshua Garcia, who featured in Jollibee’s TVC (aired March 5, 2017), are now Jollibee endorsers. The new TVC alludes to the 1980s Jollibee TVC that cemented langhap-sarap appeal into the Pinoy psyche. #langhapsarapyum #jollibee #juliabarretto #joshlia
A post shared by Irwin Allen Rivera (@swirlingovercoffee) on
Here’s the old TVC. Warning: nostalgia-inducing.
And here’s the new one, aired on March 5, 2017 and features Jollibee’s new endorsers, Julia Barretto and Joshua Garcia.
From one generation to the next, Jollibee has stayed true to its langhap-sarap roots: 100% beefy goodness of its “classic” Yum Burger. “I was just so happy” said Julia Barretto who first endorsed the Yum Burger in 2014. “Jollibee was a big part of my career when I was starting out, so this endorsement is like a coming home.” Her favorite is the Yum Cheeseburger: “Isang langhap mo pa lang, alam mong sarap agad ang matitikman mo.”
Unlike batang Jollibee Julia, Joshua Garcia missed out on a Jollibee childhood. “I only experienced Jollibee when I started out in showbiz. It was memorable to finally walk into a Jollibee store and buy myself a meal that I paid for with my own money,” the 19-year old Batangueno said. Like Julia, he also loves the Yum Cheeseburger: “It has this kumpletong sarap. I love that it’s made with 100% beef. Amoy pa lang, ang sarap na.”