Jollibee returns to its langhap sarap roots with new TVC featuring new endorsers Julia Barretto and Joshua Garcia

Yesterday’s Jollibee event, where new endorsers Julia Barretto and Joshua Garcia were welcomed into the langhap-sarap family, was all about going back to one’s roots. In this case, the 1980s TVC of Jollibee fuels nostalgia (it’s one of the earliest mentions of “langhap-sarap”) and at the same time places in continuity (through the similarly langhap-sarap themed new TVC) Jollibee’s continuing appeal to Pinoys.

Here’s the old TVC. Warning: nostalgia-inducing.

And here’s the new one, aired on March 5, 2017 and features Jollibee’s new endorsers, Julia Barretto and Joshua Garcia.

From one generation to the next, Jollibee has stayed true to its langhap-sarap roots: 100% beefy goodness of its “classic” Yum Burger. “I was just so happy” said Julia Barretto who first endorsed the Yum Burger in 2014. “Jollibee was a big part of my career when I was starting out, so this endorsement is like a coming home.” Her favorite is the Yum Cheeseburger: “Isang langhap mo pa lang, alam mong sarap agad ang matitikman mo.”

Joining Jollibee to welcome Joshua Garcia and Julia Baretto are Jollibee Philippines’ Marketing Team (L-R): Brand PR and Engagement Manager Cat Triviño, Brand Communications and Digital Director Arline Adeva, Assistant Vice President for Flagship Category Kent Mariano, Global Chief Marketing Officer and Philippines Head of Marketing Francis E. Flores, Brand Manager for Burgers Mathew Whang, Assistant Brand Manager Beatriz Cruz, and Brand PR and Engagement Specialist Celina Tan.

Unlike batang Jollibee Julia, Joshua Garcia missed out on a Jollibee childhood. “I only experienced Jollibee when I started out in showbiz. It was memorable to finally walk into a Jollibee store and buy myself a meal that I paid for with my own money,” the 19-year old Batangueno said. Like Julia, he also loves the Yum Cheeseburger: “It has this kumpletong sarap. I love that it’s made with 100% beef. Amoy pa lang, ang sarap na.”

“We see incredible potential in Julia and Joshua, young millennials who believe in always seeking out the best in everything,” said Jollibee AVP for Marketing Kent Mariano. “On our part, we will continue our efforts to ensure that the Yum Burger wil always have that 100% beefy, langhap-sarap goodness that young Pinoys all over the world love.”

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for