To say that we have had an eventful start to the new decade would be an understatement. 2020 took us by surprise and quickly cast a gloomy shadow for the days ahead. In this age of “new normal”, it feels like we are taking a test that we have never studied for, in a language that we don’t speak. After months of the world going off (and still going) on an unexpected tangent, we’ve finally come halfway. And while clear blue skies might still be months away, Hendrick’s Gin is hoping to spread some good cheer and uplift spirits this World Cucumber Day.

In celebration of World Cucumber Day on 14 June, Hendrick’s Gin invites you to weed out the bad vibes and reap positivity with its first-ever augmented reality game, The Cucumber Horticulturist. Available on from June 20, 2020, the game allows you to earn currency through cultivating cucumbers, from the comfort of your own home. Plant the seeds of delightful peculiarity and get the chance to win discounts off your next Hendrick’s Gin purchase.

To win the game, simply grow the cucumber plant by collecting falling water droplets on the screen. But steer away from the roses! A stray petal can bring the round to a thorny end. With enough water gathered in the pot, you’ll be able to grow a majestic vine with fruits ripe for the picking.

Upon proving your green thumb, you’ll receive your cucumber currency over email, presented as an e-ticket coupon for 15% off of Hendrick’s Gin, capped at a limited number of coupons. The discount can then be redeemed at until 31 July. Note that you can only win a coupon once, although you’re encouraged to play to your heart’s content! For the full list of partner outlets, please see appendix below.

Charmaine Thio, Hendrick’s Southeast Asia ambassador, comments, “There would be no Hendrick’s Gin & Tonic without the cucumber, and we dedicate a day each year to celebrate its wondrous possibilities. World Cucumber Day is an opportunity for us to showcase the versatility of the noble fruit as real currency that adds delight and whimsy to our lives especially in these unfamiliar times.”

The cucumber plays a pivotal role in giving Hendrick’s Gin its delectably unusual flavour. The spirit’s distillation process includes infusions of rose and cucumber, which yields an extraordinarily inviting gin that is a rare union of lightness and complexity. The cucumber gives ample opportunity for expressive experimentation that pleases both the eye and the palate. Its remarkable versatility is the very reason that Cucumber Day was invented in 2011 by English horticulturists, paving the way for the yearly celebration by Hendrick’s Gin.

“The spirit of curiosity and hope lives on within the four walls of our homes, and so we’ve taken World Cucumber Day 2020 online with the launch of “The Cucumber Horticulturist”. Indeed, when life gives you cucumbers, make yourself a Hendrick’s Gin & Tonic!” said Thio.

Hendrick’s Takes World Cucumber Day Festivities Online to Spread Positive Vibes

Unleash your inner horticulturist and take a breather this World Cucumber Day!

For more information on World Cucumber Day, please visit

*Terms and Conditions for AR gameplay, participation and rewards applies, for a summarised list of terms please see below.



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