Upended by the pandemic, the advertising industry in the country is one of the sectors to quickly realize the need to change the way it works, embrace new technologies and navigate the digital space to be able to get back on its feet and meet the demands of consumers.

To show support and provide industry insights into digital solutions that can help them pull off their major comeback, Globe Business has partnered with the Advertising Suppliers Association of the Philippines (ASAP) in a virtual roundtable discussion dubbed โ€œASAP: Handa Ka Na Ba?! Thriving in the New Ad Industry.โ€

ASAP is a national organization that unites all sectors of advertising suppliers as partners in the industry, guided by the highest standards of ethical, professional, and responsible trade practices. Globe Business partnered with the association to assist small businesses in the industry to become digitally ready as they embark on digital transformation to thrive despite the pandemic.

Through the webinar, top industry leaders were able to come together to share and learn from various experiences how their respective sectors struggled at first when the pandemic took hold and eventually pivoted to focus on recovery from major disruptions to their businesses.

GCash as a safe space for financial transactions

Opening the lively discussions, Globe Business showcased digital wallet GCash as it continues to give businesses a safe space in the fast-changing digital economy to manage their finances amid telecommuting and social distancing restrictions.

As one of the biggest e-wallets in the country, GCash offers wide-ranging services to help enterprises of different sizes do safe and relevant financial services via its cashless ecosystem.

With the help of Globe Business, media and advertising agencies, as well as industry MSMEs, can easily tap into GCashโ€™s slew of benefits and offers as a fund disbursement platform. With GCash for Business, they can manage funds with more convenience: distribute salaries to employees on time; release talent or professional fees much quicker; pay bills online; send petty cash advance and allowances in real time; and even provide incentives for employee engagement activities in an instant, among other things they can do with the platform.

Ever-evolving consumers need new responses, solutions

According to a thought sparker study by digital adtech company AdSpark, a subsidiary of Globe Telecom, the pandemic has given birth to a new breed of consumers that will give rise to new products and services driven by digital: 

The combo shoppers or those who use online platforms to shop but at the same time still rely on brick-and-mortar stores to get what they need; the new entrants into the kitchen and into micro-business called the rookie cooks or โ€œsweet-preneurs;โ€ the ultra-health conscious or those who continue to maintain their health and fitness online; and the digital fundraisers, emerging late last year to provide help amid social distancing through digital donations as back-to-back typhoons struck the country.

On this note, Bianca Cammayo, AdSparkโ€™s marketing communication manager, reiterates, โ€œConsumers are ever-evolving, and this brings new challenges that need new responses and solutions powered by technology.โ€

As a digital solutions provider, Globe Business seeks to help Filipino businesses thrive in the ever-changing economic landscape by equipping them with the right tools to accelerate their digital transformation and adapt their business operations to the new reality. 

It also empowers them through Globe Business Academy and various programs with training-as-a-service (TRAAS), expert consultations, and networking events; and through Globe Business Upstart, which is a special program for loyal MSME clients that grants them exclusive access to rewards and benefits to contribute to their business resiliency and growth.

Through its innovations and services, Globe Business hopes to enable the Advertising industry to meet the demands of the evolving consumer needs and create more impact in the society.

To learn more about Globe Business’ solutions for creative agencies, visit glbe.co/infocomm or sign-up now through this link to talk to an account manager.

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