Philippines’ pro audio community is optimistic of an extremely productive 2020 with confidence in Bose Professional’s expanded product portfolio

Manila, Feb 6, 2020 – Bose Professional has kicked-off 2020 on a euphoric note in the Philippines with their recently held business gala at Manila’s glitzy ‘Revel at The Palace’. An audience of over 300 seasoned industry professionals were present at the event on February 5, 2020, to affirm their commitment and confidence with Bose Professional’s expanded line of products and technologies.

“Enterprising initiatives that promote improved collaborations with the marketplace will continue to be the focal point of Versatech and Bose Professional’s user-centric strategy for the region”, shared Mr. Christian Liebenberg, Regional Manager of Bose Professional.

Christian Liebenberg, Regional Manager of Bose Professional
Christian Liebenberg, Regional Manager of Bose Professional

The networking event hosted by the brand and its regional distribution partner – Versatech International Incorporated – saw senior executives from Bose Professional exchange thoughts and ideas on product applications, business and marketing strategies, growth opportunities, and the brand’s direction in the region with notable guests comprised of dealers, architects, consultants, leading system integrators and installers, sound rental companies, and even end customers.

Bose Professional’s new line brings in the ‘Installed Sound Expansion’ that aims to enable designers, consultants, and integrators, to create comprehensive Bose Professional sound systems for a variety of greater spaces across vertical target markets like corporate offices, government, education, entertainment, broadcast, and hospitality sectors. Other additions to the brand’s prolific portfolio are the ‘DesignMax’, ‘PowerSoft’ amplifiers, and ‘PowerShare’, which provide clients with a comprehensive Bose Professional system for diverse larger venues that many professionals are already keen to use.

Jessa Camille Dasas, Vice President for Marketing Versatech International
Jessa Camille Dasas, Vice President for Marketing Versatech International

Versatech enjoys unprecedented presence of key primary markets, including retail, education, transportation, hospitality, enterprise, government, and house of worship. We were thrilled to see several major players present at our event. Our guests were particularly impressed with Bose Professional’s new ‘Installed Sound Expansion’, and we are optimistic that 2019’s positive business momentum will continue well into 2020”, said Mr. Stephen Yu, Executive Vice President of Versatech.

Mr. Liebenberg concluded, “This was the perfect start to 2020 as it gave us a lovely opportunity to celebrate partnerships and welcome a promising future. Bose Professional’s extended range of products and systems will provide the growing market in the Philippines with a more comprehensive portfolio of audio solutions than ever before. Through our partnership with Versatech, we are confident in enhancing our presence in the market and consolidating our position as a globally respected audio brand that users in the Philippines already know and trust.”

For more information, visit pro.bose.com

Stephen Yu, Versatech International Vice President
Stephen Yu, Versatech International Vice President

About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world – everywhere Bose does business.

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