ASUS Announces K401 and K501 

ASUS today announced two new K Series laptops, the 14-inch K401 and the 15-inch K501. These thin and light laptops boast a minimalist design with a brushed-aluminum finish for a crafted, premium look. Both models are powered by up to Intel® Core™ i7 processors and NVIDIA® GeForce® GTX™ 950M discrete graphics for smooth performance in everyday computing, video playback and gaming. In addition, they feature several innovative ASUS-exclusive technologies for improved user ergonomics and experiences.

Tactile metallic surfaces and a solid build quality 

ASUS K Series laptops have a solid build quality, and feature a minimalist aluminum design with crafted lines for a premium feel that is ideal for work or play. With a brushed-aluminum top cover finished in black and a sandblasted palm-rest, K Series laptops have tactile surfaces that invite the user’s touch. There are also attractive little design touches like the spun-metal finish on the power button and precise diamond-cut touchpad edges

Fast, responsive computing for work or play

ASUS K Series laptops are powered by up to an Intel Core i7 processor for fast and responsive multi-tasking computing; and can be specced with up to NVIDIA GeForce GTX 950M graphics with Microsoft DirectX® 11 for fast and fluid gaming visuals and movie playback as well. K Series features a choice of 14- and 15-inch LED-backlit, Full HD 1920 x 1080 panels (K401 and K501). The K501 provides 94% sRGB color gamut for accurate, life-like colors when handling design tasks, watching movies, or viewing photos. K Series laptops can be optioned with a 128GB or 256GB solid-state drive (SSD) for faster data access and application loading times.

ASUS IceCool and other exclusive technologies

ASUS K Series laptops have ASUS IceCool technology that uses a unique internal component layout to address palm-rest heating issues. This keeps palm-rest surface temperatures between 28 and 35 degrees Celsius, significantly lower than body temperature so users stay cool and comfortable. The 15-inch K501 has an exclusive dual cooling system design — an intelligent thermal solution that is both efficient and silent, ensuring users enjoy a comfortable computing environment.

K Series laptops have a seamless one-piece keyboard for a solid typing feel, along with a large touchpad with ASUS Smart Gesture technology to support a range of Windows 8.1 touch commands for quicker, responsive input.

Exclusive ASUS SonicMaster audio, incorporating ICEpower® technology, delivers outstanding audio quality; while ASUS AudioWizard gives users five preset audio modes with settings tailored for music, movies, or games. ASUS Splendid technology ensures accurate color reproduction, incredible detail and vibrant, lifelike colors, ensuring K Series laptops deliver stunning visuals for work, movies or games.

Availability and Pricing

ASUS K401 and K501 are now available in all ASUS Re-sellers nationwide

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2014 was approximately US$14.5 billion.
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