Alfamart, the first and only Super Minimart chain in the Philippines, recently opened a new store in SM City Olongapo, Zambales.

According to Alfamart Philippines COO Harvey Ong, it represents a milestone in the brand’s Northern expansion.  “Our goal has always been to receh more underserved communities, to provide them with a convenient and affordable Super Minimart where they can get their daily needs,” said Ong. “This latest store in Olongapo will be our ‘branch-off point’ as we plan to serve more communities in Zambales,” he continued.

Alfamart Expands to Zambales With Olongapo Branch Opening

Alfamart staff strike a pose as they open their first Zambales branch in SM Olongapo. The SM Olongapo branch will serve as Alfamart’s “branch off” point as they plan to open more branches in Zambales.

Olongapo City Mayor Rolen C. Paulino was also in attendance at the opening of the new branch and led the ribbon-cutting ceremony.

Alfamart had a banner year in 2020; despite the challenges, they were able to open their 1000th store last November. “As we mentioned before, the opening of the 1000th store is less an end and more of a new beginning. We were able to expand, despite 2020’s challenges, thanks to our staff, our partners, and the supportive communities that we serve. With the same support system, combined with our renewed fervor for 2021, we hope to continue expanding and reach more underserved communities and to grow with them,” Ong added.

Alfamart Expands to Zambales With Olongapo Branch Opening

Olongapo City Mayor Rolen Paulino (inner left) and Alfamart Philippines COO Harvey Ong (inner right) are all smiles behind their masks at the opening of Alfamart’s SM Olongapo branch. Alfamart looks forward to serving the surrounding communities with their first Super Minimart in the province of Zambales.

Ong also pointed out that all Alfamart branches always look for partners in the local communities. They are always searching for small local businesses to become product suppliers, tenants, and co-locators, among others.

For more information on how to partner with Alfamart, you may visit

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