The City of Firsts brings sweet, spooktacular surprises at Sweetly Hallows

Araneta City is brewing up a bewitching Halloween celebration like no other! On October 29, the City of Firsts’ “Sweetly Hallows” Halloween festivities will enchant visitors with a sugary candy and chocolate-themed experience.

This delightful event is not just about costumes and candies; it’s a day of diverse activities and entertainment that cater to sweet-loving ghouls and goblins alike.

Sweet magical party: New Gateway Mall 2 and Ali Mall

For families with little ones in tow, Halloween magic will unfold at Araneta City’s New Gateway Mall 2 and Ali Mall. 

The spacious Quantum Skyview of the New Gateway Mall 2 will transform into a candy wonderland with vibrant colors, larger-than-life candy props, and enchanting backdrops that will set the stage for a sweet and spooky adventure. The magical element comes into play with a captivating magic show that leaves you guessing, and a bubble show that adds an extra layer of charm to this Halloween celebration.

Over at Ali Mall, the Halloween party will incorporate education and fun. The little ones can explore science with a fun, science-centric show that combines education and entertainment, and there’s also a puppet show that adds an extra layer of excitement to the day’s events. 

Find delight in the trick-or-treat extravaganza of both malls, where children and their families can embark on a candy-seeking adventure. Participating stores will offer sweets and treats to young trick-or-treaters, all while they flaunt their imaginative costumes. There’s also a costume contest for those who revel in costume creativity, with lucky winners getting even more treats from the City of Firsts! 

To join the Halloween mall fun, get a pass for every 1,000 single-receipt purchase from any Araneta City establishment. A pass entitles one to a free photobooth, free face painting, cotton candy, and a Halloween loot bag.

Sweet fun playground: Gateway Mall and Farmers Plaza

For even more family fun, Gateway Mall and Farmers Plaza will provide an exciting playground with Halloween-themed entertainment. Children can enjoy a variety of engaging physical activities, and still collect candy and dress up in their favorite costumes.  

To enjoy the playground, get a pass for every 1,000 single-receipt purchase from any Araneta City establishment. A pass entitles one to free 30-minute playtime and a Halloween loot bag.

So, mark October 29 in your calendars and immerse yourself in the mesmerizing world of “Sweetly Hallows.” Whether you’re a fan of sweets, science, or spookiness, there’s something in store just for you this Halloween only at the City of Firsts!


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