Smart Padala launches PadaLapit campaign, announces Angel Locsin as brand ambassador

Smart Padala, the remittance brand of PayMaya Philippines, launched its PadaLapit campaign, with actress Angel Locsin as brand ambassador. With Smart Padala’s 15,000 centers nationwide, you don’t have to travel far, spend more on fare, or consume a lot of time just to send or receive money remittances. PadaLapit means closer to home – accessible, convenient, and secure. Devoted daughter Angel Locsin, who supports the Philippine Red Cross and women’s rights, represents the family and service-oriented values of Smart Padala.

Left to Right: Philippines and COO of Voyager Innovations; Smart Padala ambassador Angel Locsin, Paolo Azzola, Managing Director and co-COO of PayMaya Philippines; and Lawrence Ferrer, Vice President and Head of Domestic Business at PayMaya Philippines.

Convenient and Closer to Home

Filipinos take about 22 minutes to reach the nearest financial services touch point and, in the process, spend an average of P43 for roundtrip fare – this from the first National Baseline Survey on Financial Inclusion by the Bangko Sentral ng Pilipinas released mid-2015. Smart Padala makes home feel closer by sending the remittances of family breadwinners to their loved ones in the most accessible, convenient, and secure manner. There are now 15,000 centers nationwide, and these include the recently launched Smart Padala International flagship stores that allow Filipinos to receive the remittances of their loved ones abroad.

Micro-entrepreneurship push: anyone can open a Smart Padala center

“The backbone of our business is our army of Smart Padala community partners. Anyone can be our partner and open a Padala center — all they need is a cellular phone, our basic business documentary requirements, and the driving passion to be of service,” said Paolo Azzola, Managing Director and co-COO of PayMaya Philippines.

Pick-Up Anywhere service allows sending money to anyone regardless of mobile network

With 15,000 Padala centers nationwide, sending money to loved ones anywhere in the country is as easy as buying mobile load from the nearest sari-sari store. It gets better with Pick-Up Anywhere, a service that lets you send money to anyone from any mobile network, to be redeemed at any Smart Padala center nationwide. There is also the Padalang Padalow promo for lower customer service fees and incentives to Padala partners.

“Smart Padala is truly a Filipino brand. It has made its mark not only as the global pioneer in mobile money but as an inclusive financial services enabler, making lives easier for the unconnected, unbanked and uncarded,” said Orlando B. Vea, President and CEO at PayMaya Philippines (above).

“I’m proud to be the new ambassador of Smart Padala. Naniniwala ako sa brand dahil malaki ang naitutulong ng Smart Padala sa mga manggagawa at pamilyang Pilipino. By representing the brand, I hope to help in Smart Padala’s mission to uplift more lives and communities,” said Angel Locsin.

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Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for