The donut brand that has been delighting customers with FUN and indulgent treats for over 3 decades changed its name to honor a woman. The name Mister Donut has been almost synonymous to the all-time favorite Bavarian Donut. It has been consistently catering to its customers, especially to mothers who are looking for a “sulit pasalubong” for the kids.
Nahanap na si Misis!
“Quite a number of our customers have jokingly asked our crew, ‘Asan ba si Misis Donut?’, and this question has been poking at us for some time now,” quips Ms. Margaret Jose, Marketing Director for Mister Donut. At first, it seemed very trivial. But as the brand looks back at its success, and how it has been part of the Filipino Family through the years, one member really comes to the forefront as the reason for the evident loyalty – Mom. This is how we realized the answer to that very meaningful question. And true enough, she is indeed the MISIS, the nurturing partner of Mister Donut.
Grateful to the No. 1 Woman in our Lives
“For this Mother’s Day, we saw a big opportunity to give thanks to all the mothers. We wanted it to be really unique to our brand, and in a way that is closest to our hearts,” adds Margaret. The donut brand recognizes how the mothers have ultimately been the source of the simplest joys in the family. The small rewarding moments are the ones that matter the most, and they become more special when shared with the number 1 woman in each person’s life.
The Mister Donut team believes that greeting “Happy Mother’s Day” and sharing a box of donut is a great way to celebrate one of the important days in the year. But as an even more heartfelt gesture of gratitude, the brand changed their signages at selected shops, and decorated their stores to show the name MISIS DONUT.
Mister Donut invites everyone to share the fun, family bonding moments this Mother’s Day over a box of assorted donuts, or indulging in some Belgian Bites. You may also want to cozy up at one of the Mister Donut dine-in branches and let her in on the small achievements you made at work, while savoring her favorite snackwich or pasta. So bring mom along and visit any Mister Donut shop, and make this her best day yet, one that she will surely savor and describe as a moment “na masarap sulit-ultin”.