The GCash payment system allows customers without credit cards or bank accounts to enjoy cashless transactions via the GCash mobile app, which is available for free on iOS and Android. This cost-effective and safe cashless payment option benefits both consumers (who just need a phone with the app to scan QR codes displayed by merchants, and pay with the exact amount) and merchants (who don’ t need to install expensive machines as they will be provided a QR code sticker, also no need to prepare change). The GCash payment system will be rolled out at Ayala Malls. Alibaba Founder and Executive Chairman Jack Ma attended the GCash Scan to Pay event at Glorietta 4, and even made cashless purchases demonstrating the convenience of the app-enabled transaction.
A joint venture of Ant Financial, Globe Telecom, and Ayala Corporation will implement the Gcash payment at Ayala Malls. Glorietta is the first Ayala Mall to offer GCash payment in its shops, restaurants, and cinemas. The GCash roll out will soon reach other Ayala Malls, including Greenbelt, TriNoma, Market! Market!, Alabang Town Center, Ayala Center Cebu, Bonifacio High Street, UP Town Center, Ayala Malls The 30th, Ayala Malls Vertis North, and Ayala Malls South Park.
“Now that more people are using data on their smartphones, the time is ripe to enable digital payments using the smartphone and let this go mainstream,” said Globe President and CEO Ernest Cu. “Our challenge today is to make digital payments the preferred choice among our customers instead of cash or credit cards.”