Here’s a new way to look at financial services and products. The Make the Best Happen campaign by BPI (Bank of the Philippines Islands) wants you to look at your lifestyle and dreams, and then check out their products and solutions. Whether you want to travel the world, dine in the best places, get fit, send your kids to the best schools, or open up a business, BPI can help.
In line with this, they’ve launched makethebesthappen.ph, which offers engaging articles, and a new video done in the style of an animated reel.
The site offers not just tips on travel, health, parenting, shopping, dining and planning for the future, but also good reads – listings of secret food stops outside Metro Manila, quirky Korean tours, inspiring workouts, some necessary life purchases, and teaching children the habit of saving.
Here’s the video.
What you want, matched with what BPI can provide
“We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client,” said Cezar P. Consing, BPI President and CEO.
BPI Senior Vice President and Head for Strategic Corporate and Planning Division Ma. Corazon S. Remo
An afternoon of fun
At the Make the Best Happen launch, BPI Senior Vice President and Head for Strategic Corporate and Planning Division Ma. Corazon S. Remo welcomed members of the media and treated them to an afternoon of fun, games, raffle draws, instant prizes, and delightful food. The last leg of the booth activities involved a simulated financial services consultation with BPI representatives.
“Make the Best Happen is a different look on banking. We want people to look at their needs first, whether it is about travel, starting a business, or funding their children’s education,” Tricia Quiambao, head of Strategic Brand Management, said. “Afterwards, people can then look at the different products and solutions that BPI has to offer.” Check out their make the best happen site here.
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