The National Basketball Association (NBA) and Vivo, a leading smart phone manufacturer, announced to-day a comprehensive multiyear marketing partnership that will make Vivo the official partner of the NBA in the Philippines.
Through the partnership, Vivo will be the Presenting Partner of the NBA Playoffs Bracket Challenge, a fantasy basketball game that allows participants to submit their NBA Playoffs predictions. As an official partner of Jr. NBA Philippines and NBA 3X Philippines, Vivo will leverage the league’s youth platforms to stage interactive fan activities and showcase its latest mobile devices.
“This collaboration was made possible through the core values shared by both our company and the NBA. We take pleasure from our hard work, give all our energy to create a strong community, and maintain pro-fessionalism by providing the best service to our customers.” said Vivo Philippines Brand Manager Ian Jocson.
“Vivo is the ideal partner for us to deliver new ways for fans in the Philippines to experience the NBA right at their fingertips,” said NBA Philippines Managing Director Carlo Singson. “With innovation at the forefront of Vivo’s products and services, we look forward to integrating Vivo into our local events and global platforms through content creation and activations that will engage the modern Filipino fan.”
Additionally, Vivo will be featured on NBA Global Facebook through co-branded NBA content including NBA game highlights, vignettes and photos that will be exclusive to the Philippines.
Vivo’s VP for Channel Sales, Hazel Bascon, relays the company’s excitement in bringing new ground-breaking experiences to the Filipino basketball community. “Through this milestone collaboration, Vivo and NBA Philippines will bridge sports and technology through events, activities and programs that will revolutionize how basketball fans and mobile users experience the sport,” remarked Ms. Bascon.
Fans can follow the NBA on Facebook and on Twitter for all the latest news and updates. For all things NBA, visit www.nba.com.
For more information on Vivo Philippines and their product offerings, visit www.vivoglobal.ph and follow the official Vivo accounts on Facebook, Twitter, and Instagram.
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