BENQ announces Zowie as the new brand for eSports
BenQ, the world-renowned pioneer in display solutions designed for eSports, has officially launched the ZOWIE brand to represent the company’s future product releases in this market.
Following the recent announcement of its investment in ZOWIE GEAR, BenQ has further demonstrated its dedication to this segment by adopting ZOWIE as the new brand name for its gaming-related product line. BenQ will continue to show its commitment to gamers by providing eSports athletes with premium professional gaming products via the ZOWIE identity.
All future BenQ gaming-related merchandise will be introduced under the ZOWIE name. Combining the core competences of BenQ and ZOWIE, the new ZOWIE-branded eSports devices will focus on ergonomics and personalization to provide innovations that truly enhance player performance and enjoyment.
Also signifying the collaboration of the two brands, ZOWIE GEAR is refreshing the entire product lineup with minor changes in the color scheme of its logo.
All ZOWIE products will be released with the logo in red, to align with BenQ gaming monitor brand.
In addition to the changes in logo and packaging, the full line of ZOWIE mice has also been upgraded to the lighter OMRON 20mil switches and a 16-step scroll wheel.
The SR mousepad series will now be fully black with stitched edges, resembling the design of the TF-X series.
CAMADE will be released in black/red with the new logo to align with the new colors of the mice.
The new products will be available in the Philippines with all ZOWIE GEAR partners starting in August. For updates on the availability be sure to stay tuned to the retailers’ webpages as well as our own Facebook page – www.facebook.com/ZOWIEGEAR
About Zowei Gear
ZOWIE GEAR is an innovative manufacturer of competitive gaming gear, founded in late 2008 with a mission to develop the best competitive gaming gear available. ZOWIE GEAR has no ambition to become the biggest manufacturer of competitive gaming gear. We just want to be the best. If we can develop products that will increase a gamer’s performance by just 1%, we will do it. This is our mentality.
About BENQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.
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