PHILIPPINES – November 15, 2016 – Twitter and McDonald’s Philippines announced today that the brand will be the first in Southeast Asia to launch Twitter’s newest ad product, Promoted #Stickers. As part of their#McDoBonFries campaign, McDonald’s Philippines will share eight custom stickers in support of the UAAP cheerdance competition. This campaign also marks McDonald’s Philippines as the first McDonald’s in the world to try this innovative new feature.
The stickers will feature some of the brand’s signature designs created to help consumers cheer the players and teams on with two of the most popular means of visual communication – stickers and photos. The stickers will also act as “visual hashtags,” will take that one step further by allowing people to collectively integrate the McDonald’s designs into their photos on Twitter. Those who tap on any sticker will see a timeline of public photos from around the world that used that same sticker.
“#Stickers have been hugely popular with consumers, and we are thrilled to now include brands like McDonald’s to spark the trend in the Philippines,” said Tina Pang, Head of Sales, Southeast Asia, at Twitter. “Now, people can share their national passion for basketball and McDonald’s and make the brand come alive in a powerful new way on Twitter.”
“Filipino Twitter users, known to be passionate and highly active on the platform, are also McDonald’s customers who are enthusiastic about their support and love for the brand,” said Margot Torres, Executive Vice President and Deputy Managing Director, McDonald’s Philippines. “McDonald’s Philippines is happy to be the first brand in the Asia-Pacific region to launch Promoted Stickers on Twitter. We are excited to see the Twitterverse express their love for McDonald’s, especially for our World Famous Fries, in a new and engaging way!”
The Promoted #Stickers will allow McDonald’s to create local relevance at global scale, giving consumers access to different locally and globally relevant stickers. McDonald’s custom stickers will be featured in the#Stickers library and offer consumers a form of creative expression that makes their photos more fun and engaging. This represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.
Apart from the Promoted #Stickers, the partnership will include a dedicated Promoted Trend on Twitter to amplify the #McDoBonFries campaign. The campaign will run from 14 – 28 November in conjunction with the UAAP Cheerdance Competition on 19 November.