GEN Korean BBQ restaurant, known in California, USA, for its eat-all-you-can premium meats and seafood (paired with savory side dishes), black-lit interior (akin to dining in a pub), and attentive staff (you can even ask the manager to sear your meats for you) just opened along SM by the Bay.
The upbeat (but non-distracting) background music add to the club feel. The ambiance is markedly different from other familiar Korean restaurants – none of the softly brown-lit wooden interiors (and KPop MTVs shown on loop ) at Bulgogi Brothers, or the homey, small family restaurant feel of the (now-defunct) Mana Garden at Poblacion, Makati.
Two other things that are “different” – the reassuring vibe of the staff walking around (checking on what you need) and the more family-level of spicyness of the kimchi and side dishes. Whether you’re new to Korean food or have sampled quiet a few dishes, GEN Korean BBQ is something you should consider.
You can choose to enjoy your barbecued meats and fish with either rice of lettuce, just be ready to get your hands dirty with the latter.
As we said, the staff are attentive and are eager to lend you a hand should you need it. Above is the manager helping us out while discussing the length of time the meat should be seared for it to retain flavor.
Here’s a quick look at the interior, which is probably nothing like any Korean restaurant in the metro:
This restaurant on SM by the Bay is a mirror image of GEN Korean BBQ restaurants from the US locations – from the side dishes to the wall designs and floors. It is also the biggest branch globally at 500 square meters. For more info, follow GEN Korean BBQ on Facebook (GENKBBQPH) and Instagram @Genkbbq_ph).