Chivas Regal 18, one of the world’s leading ultra-premium Scotch whiskies, has celebrated its latest success at the prestigious International Wine and Spirits Competition awards ceremony in London, where it has been awarded the Blended Scotch Whisky Trophy.
The judges were unanimous in their praise for Chivas 18, with the panel commenting: “Stone fruits lead in a very attractive nose with peach being most dominant. Nutmeg, cinnamon and sherry follow. Wonderfully warming in the mouth. Rich in sherry characters with raisins and plum. Vanilla is prominent in long, well sustained finish. Delightful.”
Chivas Regal Master Blender Colin Scott, who accepted the trophy on behalf of the brand and the team, attended the awards ceremony. Of the trophy win, Colin commented: “Seventeen years ago we launched Chivas 18 with the intention of offering discerning whisky drinkers a sophisticated, multi-layered luxury Scotch whisky. Winning the Blended Scotch trophy at the International Wine and Spirits Competition is a very humbling acknowledgement that we’ve stayed true to this vision. We hope our efforts to honor Chivas 18’s heritage and maintain its exciting taste profile will carry this vision forward in the years to come.”
Following its success at the IWSC, Chivas Regal will commence rolling out a global advertising campaign to celebrate the luxury flavours of this whisky for modern gentlemen. The campaign’s tagline, “Generosity in every drop”, pays tribute to the brand’s spirit of generosity as well as the 85 unique flavors of the Chivas Regal blend. The campaign will run until October 2015.
Sharing this triumph Darren Hosie, the International brand ambassador – Asia-Pacific, Chivas Brothers, led a mentoring program and whisky tasting at the Sage Restaurant in Shangri-La Hotel, Makati. Hosie began by briefly introducing Chivas Regal to distinct guests from the media. The mentoring showcased the various malts and grains – Islay, Grain, Strathisla that form part of the award-winning Chivas 18YO blend. Darren also elaborated on how to appreciate the unique flavours of Chivas 18.
In a statement by Hosie, “We are constantly working towards making more whisky drinkers familiar and warm to our brand. Chivas has reached various milestones this year, and we are looking forward to more successes in the future.”