Johnson’s Baby launches industry-first Facebook Chatbot in the Philippines to digitally connect mothers.
November 2022 – Johnson’s demonstrates how powerful connections among moms help new moms be the best mothers to their babies, through the Johnson’s AskOurMoms on Messenger.
Created with respected mombassadors and experienced mothers, the “mothers for mothers platform” offers baby-rearing advice and personalized product recommendations from celebrity moms, such as Divine Lee, Anne Curtis-Smith, and Bianca Gonzalez, who share inside information on Johnson’s products, deals, and baby care tips.
Developed to give moms a more interactive consumer experience, the Johnson’s AskOurMoms is an industry-first digital innovation that offers not only one-click access to Anne, Bianca, and Divine’s baby recommendations, but also a wealth of personal baby product selections, uses and descriptions, virtual shopping on a single thread, and online-only discounts and special e-commerce promotions.
Says Crismer Tiria, associate marketing director for Johnson’s Baby: “Today’s mothers are very resourceful. They actively seek advice from other moms and search for information online to broaden their knowledge and ensure that they are giving their babies the best care possible. With this innovation, we hope to bring the brand and our mombassadors closer to moms through an online resource that empowers them. Ultimately, this novel solution will also educate them about the full range of Johnson’s products that are scientifically developed to provide the best baby care possible.
Says John Rubio, Philippine country director at Meta, “We are seeing fundamental shifts in how people and businesses connect. There is a real demand for people to have direct communication lines with businesses. Through Meta’s business messaging solutions, Johnson’s AskOurMoms provides Filipina moms with helpful information, useful products, tips, and most importantly, an online support community that enables them to be the best moms they can be to their children.”
To experience Johnson’s AskOurMoms, send a message to the official Facebook page of Johnson’s Baby at www.facebook.com/JohnsonsBaby.