Sony Mobile Redefines Smartphone Technology with Brand New Intelligent Xperia™ X and XA
MANILA, Philippines – Committed to delivering the most advanced technologies to enhance the digital lifestyle of Filipinos, Sony Philippines today introduced the new Xperia flagship mobile devices, the X series, with the launch of the Xperia X and Xperia XA. The two smartphones deliver superior features with a fresh new look, improved camera technology, smart battery management, and stylish design with the perfect fit-in-hand form for seamless use.
The X Series offers a range of choice and technologies for consumers wanting everything from the world’s best autofocus on a moving object1 and world’s most stable video capture2 (Xperia X) to the world’s narrowest 5-inch smartphone3 with stunning design and low-light selfie camera (Xperia XA).
“Smartphone users are demanding more from their smartphones: some want a better camera, others longer battery life, and the rest just simply want a sleeker design. Sony Mobile took this into consideration and provides a major improvement with the X Series. Every detail of the X series shows great improvement in all the key areas, particularly in camera, battery, and design,” says Jhoana Benedicto, Marketing Officer for Mobile.
Xperia X delivers the world’s best autofocus on a moving object1 with Predictive Hybrid Focus and features the world’s most stable video capture2
Xperia X is Sony’s new dual sim, ‘can’t live without’ intelligent smartphone. It features the world’s best autofocus on a moving object1 with Sony’s unique camera technology, Predictive Hybrid Autofocus. This feature tracks an object then cleverly predicts its movement to give you clear and blur-free shots. The 23MP rear camera also features SteadyShot™ video stabilisation for recording smooth videos and minimizing “shaky cam” effects, giving Xperia X the world’s most stable video capture2. Xperia X is equipped with intuitive camera features such as Quick Startup – the super-fast quick launch from standby at the touch of a button to capture the perfect shot on-demand in less than 0.6 seconds4. Xperia X also comes with an improved 13MP front camera with ISO 6400.
Xperia X is crafted with a seamless metal back and curved glass edges of its 5-inch display, making it fit beautifully in the curvature of the hand. The comfortable fit and usability is exemplified by the integration of the fingerprint sensor5 on the power button which intuitively provides access in an instant.
Xperia X incorporates Sony’s smart battery management to deliver up to two days of battery life6 and Quick Charge technology. While other smartphone batteries quickly decline in strength, Xperia X delivers up to two times battery lifespan7 using ground-breaking Qnovo Adaptive Charging which maintains battery health while charging.
Super mid-range smartphone Xperia XA features the world’s narrowest 5-inch smartphone3, with innovative technologies and a sophisticated bezel-less design
Super mid-range smartphone Xperia XA is as pleasing to the eye as it is on the hand, with its curved glass display that seamlessly meets the rounded frame. As the world’s narrowest 5-inch smartphone3, it features a distinctive and beautifully integrated edge-to-edge display that stretches the full width of the phone to make full use of the 5-inch display.
Xperia XA has high quality camera performance with its 13MP rear camera, hybrid autofocus, and super-fast quick launch. XA’s 8MP front camera enables users to capture clear photos in low-light. Xperia XA is perfect for the Selfie Capital of the World, as it enables Filipinos to take selfies anytime and anywhere. You can also fit more faces into your groufie frame with an improved wide angle lens.
Xperia XA provides up to two days’ battery6 power from a single charge, so consumers can do more with their smartphones. Listen to more music, talk for days and stay out longer without worry. With Sony’s smart battery management system, Qnovo Adaptive Charging, it also gives up to two times battery lifespan9. Pair the Xperia XA with the optional accessory Quick Charger and get 5.5 hours of battery life with just a 10-minute charge.
Availability and Pricing
The Xperia X and XA will also be available on these dates in all Sony Centres and Xperia shops nationwide:
Xperia X Dual Sim – Available on July 8, 2016 with Cash SRP of Php 29,990. Colors: Graphite Black, White, Lime Gold, Rose Gold.
Xperia XA – Available on July 15, 2016 with Cash SRP of Php 13,990. Colors: Graphite Black, White, Lime Gold, Rose Gold.
Pre-order and get more than P4,900 worth of freebies!
Pre-order for Xperia X will be from June 15 to June 26, 2016. Consumers who pay the Php 2,000 down payment (cash or credit card) in any participating Sony Centre and Xperia Shop nationwide during the pre-order period will also receive more than Php 4,900 worth of bundle products along with the Xperia X.
To stay updated with the latest news, like the official Sony Philippines Facebook page (https://www.facebook.com/SonyPhilippines) and follow Sony PH on Twitter (https://twitter.com/sonyphinc) and Instagram (http://instagram.com/SonyPHInc).
1[Xperia X] Of 2016’s leading smartphones. Based on the results of a technical assessment of Sony’s Xperia™ X smartphone and Apple iPhone 6S, HTC 10, Huawei P9, LG G5, Samsung Galaxy S7 (being the “Leading Smartphones” globally as defined by Strategy Analytics in May 2016). Research was conducted by Strategy Analytics in May 2016. For more information, go to: www.sonymobile.com/testresults/
2[Xperia X] Of 2016’s leading smartphones. Based on the results of a technical assessment of Sony’s Xperia™ X smartphone and Apple iPhone 6S, HTC 10, Huawei P9, LG G5, Samsung Galaxy S7 (being the “Leading Smartphones” globally as defined by Strategy Analytics in May 2016). Research was conducted by Strategy Analytics in May 2016. For more information, go to: www.sonymobile.com/testresults/
3Xperia XA has a width of 66.8mm; overall handset dimensions are 143.6 x 66.8 x 7.9 mm (length x width x depth). Specifications verified by Strategy Analytics’ SpecTRAX Services against all available smartphones with a 5-inch display. Correct as of the 6th May 2016. For more information on Strategy Analytics results go to: www.sonymobile.com/testresults/
4Based in internal protocol defined by Sony Mobile Communications
5Finger-print sensor not available in all markets.
6On Xperia X and Xperia XA only. Battery life has been measured against Sony Mobile Communications AB’s smartphone usage profile, defined in September 2014 to represent the typical smartphone user’s active condition, including but not limited to a range of usage scenarios (calling, texting, web browsing, social networking, game playing, music listening, picture taking, picture browsing, online video watching, video recording and playback.)
7When compared with previous Xperia models
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About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com